eMAG – Shop anytime, anywhere

eMag – Shop anytime, anywhere Information Campaign: Shop anytime, anywhereBrand: eMAGClient: eMAGSubmitted by: Publicis RomâniaMedia Agency: Zenith România Background/Objectives Strategy Results Background/objectives: This case is about visionary leadership, about a brand looking for new horizons way before others, about the courage to create a new shopping habit in order to stay ahead of the curve. Strategy: Our winning strategy was to give consumers a new power they didn’t have so far: the power of shopping on the go whenever they felt like it. We could create endless shopping opportunities, countless moments of „I always wanted that dress”, „I have to have that glasses too”, „I’ve been looking for this headset” etc.The Jed Results: eMAG became the best shopping mobile application in Romania and the main source of growth for eMAG business, driving record number of visits, orders and generating impressive revenues by the end of 2015. TV Spot 1 Spot 2 Online Picture 1 Picture 2 Picture 3 Outdoor OOH_Bus station OOH_Metro station Traffic jam back to winners