Kaufland – The New You

Kaufland – The New You Information Campaign: The New YouBrand: KauflandClient: Kaufland RomâniaSubmitted by: Leo Burnett Group/ Publicis One RomâniaContributing Agency: Universal McCann Background/Objectives Strategy Results Background/objectives:Our challenge was to change the years-long cheap perception that Kaufland was having and attract new, up-scale clients who were not considered Kaufland and thus, increase sales. Strategy:Position Kaufland products and experiences as facilitator of self-development and evolution, towards a better self. Results:All results surpassed objectives. TV OOH Direct Mail back to winners