Kaufland – The ABC of a Good Living

Kaufland – The ABC of a Good Living Information Campaign: The ABC of a Good LivingBrand: KauflandClient: KauflandSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Develop a brand platform that will transmit Kaufland vision, while being a support for its fight against the aggressive movements on the retail market. Strategy: Kaufland would become that voice on the market that would inspire and provide the means for Romanians to better their lives. Results: Kaufland not only met the objectives, but increased its value MS, attracted a premium target, while improving all its core brand attributes. TV OOH Digital Other back to winners