Kaufland – The ABC of a Good Living

Kaufland – The ABC of a Good Living Information Campaign: The ABC of a Good LivingBrand: KauflandClient: KauflandSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Develop a brand platform that will transmit Kaufland vision, while being a support for its fight against the aggressive movements on the retail market. Strategy: Kaufland would become that […]

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