Kaufland – Animaterra 2 – The Fantastic World

Animaterra 2 – Animaterra 2 – The Fantastic World Information Public Case Summary Campaign: Animaterra 2 – The Fantastic WorldBrand: Animaterra 2Client: Kaufland RomâniaLead Agency: Kaufland RomâniaContributing Agencies: LEO BURNETT | UM România| 50s Digital Public Case Summary:Kaufland’s Animatera 2 was a locally developed collectible program for kids. The 42 collectible cards with fantastic creatures which once lived on Earth were available for every 50 RON spent in-store. Unlike other collectibles programs, parents could step into kids’ playground, as the creatures carried advice for kids about friendship, forgiveness. Promoted as a magic word in the classic media mix, kids could experience a board game, a mobile AR app, concerts and events. This program brought more traffic in Kaufland hypermarkets, to fight the rising shopping in proximity shops. TV Images of Creative Work In store In store OOH back to winners