AVStore – The Black Friday Live Auction

AVStore – The Black Friday Live Auction Information Campaign: The Black Friday Live AuctionClient: AVStoreBrand: AVStoreSubmitted by: Webstyler Background/Objectives Strategy Results Background/objectives: This is the story of how the leader of the premium audio products market attracted a new type of customer in a market that seemed limited to the niche of connoisseurs, a marketing move that significantly grew its business. Strategy: We created the first HiFi products public auction event for connoisseurs in order to create big interest and buzz around AVstore’s Black Friday offer for non-connoisseurs. Results: Both sales and order objectives were surpassed. INTERNET 1. Digital Video AVstore BF 2. Facebook Ad for Event 3. Auction products promo RADIO AVstore Radio BF AUCTION EVENT 1. cut from facebook live broadcast 2. cut from partner blogger video OTHER 1. Landing page-AVstore-BF 2. Facebook Bidding Users back to winners