KFC – Sărbători acasă

Timişoreana – Sărbători acasă Information Campaign: Sărbători acasăClient: Ursus BreweriesBrand: TimişoreanaSubmitted by: GMP Advertising Background/Objectives Strategy Results Background/objectives: In a cluttered and clichéd Christmas environment, Timisoreana aimed to enhance its brand equity and sales, while staying true to its purpose: to pass on the legacy of celebrating Romanian winter traditions. Strategy: With an appeal to genuine emotions, Timisoreana celebrated the hosts: when you prepare the celebrations with dear ones in mind, you create the magic of Holidays. Results: Timisoreana proved that its main value, authenticity, is not out of season and set itself as the beer of winter holidays’ meals. TV Splitscreen_ProTV_Sports Splitscreen_Realitatea_News Winter Outdoor Facebook App – Predicting Guests Testimonial Winter Wishes Facebook Album OUTDOOR 4pack 6pack Trade-Key Visual OTHER Mega Mall BTL Activation Bottle Label Winter Mega Mall BTL Activation Flyer Winter back to winners