Telekom – The internet is you

Telekom – The internet is you Information Campaign: The internet is youBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett Group / Publicis One RomâniaContributing agency: Media Investment Background/Objectives Strategy Results Background/objectives:Winter is the peak season for telco brands compete in deals & promos, pushing smartphone offers as the perfect gift. Strategy:Telekom distinguished its Postpaid offer from the Xmas noise by positioning the benefit of Unlimited internet as the reflection of the Unlimited human spirit. Results:All objectives were surpassed with record sales. Print Advertising Poster OOH Internet Advertising Landing Page Online banners back to winners