Visa – Convince your folks to pay with Visa

Visa – Convince your folks to pay with Visa Information Campaign: Convince your folks to pay with VisaBrand: VisaClient: VisaSubmitted by: Publicis România / Publicis One RomâniaContributing agencies: MSLGROUP The Practice, Starcom Background/Objectives Strategy Results Background/objectives:Visa decides to turn winter shopping into an opportunity to fight against the deeply rooted habit of paying cash and sets to achieve highest historical business results. Strategy:We gave young people the mission of going home for winter holidays with a mission: convince your folks to pay with Visa for winter shopping. Results:Visa unlocks a historical number of active cards and ends the year above market growth both in transactions and in value, making Winter Promo 2017 the best local promo for Visa. TV Radio Internet Advertising Online Banner PoP Direct Mail back to winners