Telekom – Don’t let yourself be fooled

Telekom – Don’t Let Yourself Be Fooled Information Campaign: Don’t Let Yourself Be FooledBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Boost sales by convincing competitive users to switch to Telekom’s unlimited 4G net Postpaid plan during the most crowded telco season & advertising season of the year. Winter is the peak season for telco products & services, when brands fight for attention, claiming hot deals with smartphones as hooks. Strategy: To shake the people’s inertia and get them to realize how much their current provider takes advantage of them and prevent them from renewing their contracts, we relied on a pain point creative strategy.We addressed real problems that people have with their subscriptions, we dramatized them as such,encouraging them to be rational and compare their current subscription with the Telekom one.Meanwhile, we presented Telekom as the best option for their new search. Results: All campaign objectives surpassed, the campaign delivered outstanding business and brand results. TV https://youtu.be/xgQuZAv3VvQhttps://youtu.be/91bmmuPHdn0 Digital OOH Radio . back to winners