KFC – Christmas Bucket

KFC – Christmas Bucket Information Public Case Summary Team Campaign: Christmas BucketBrand: KFCClient: US FOOD NETWORK SALead Agency: McCann Worldgroup RomâniaContributing Agency: UM România Public Case Summary:Due to pandemic restrictions, a general state of uncertainty ruled over the fate of restaurants at the end of 2020, especially challenging for KFC which relies on indoor locations. This added to a category decreasing in value by almost 30% due to reduced consumer frequency and the traditional competition with local seasonal home-cooking. KFC’s holidays’ scenarios stimulated the craving for the beloved taste, without introducing any innovations or seasonal editions. KFC was the top-of-mind fast-food brand, managing the highest consideration and frequency scores from 2020, while being outspent by competitors. Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România. Creative Reel Images of Creative Work In Store print Key Visual back to winners