P&G The Cleaning Experts from Carrefour

P&G The Cleaning Experts from Carrefour Information Campaign: P&G The Cleaning Experts from CarrefourClient: Procter & Gamble RomâniaBrand: P&G MultibrandEntrant Agency:Geometry Global RomâniaSecond Agency: New View Background/Objectives Strategy Results We needed to make experiential and quality shoppers from Carrefour see the department with P&G detergents as the hub of cleaning expertise. Our strategy was to […]

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