Ciucas – Şerif la relaxare

Ciucas – Şerif la relaxare Information Campaign: Şerif la relaxareBrand: CiucașClient: Ursus BreweriesSubmitted by: GMP AdvertisingSecond Agency: Foodwise Background/Objectives Strategy Results Background/objectives: In the summer battle for market shares, Ciucas needed to regain rural consumers and win share in rural areas from other economy brands through outlet investments and activations. Strategy: An activation program designed as a series of localized promotions, endorsed and hosted by a relevant character for our target, Varu’ Sandel, was set to overcome villagers’ skepticism and reluctance. Results: The program went beyond the transactional level into community engagement, surpassed its already ambitious objectives, set a benchmark for rural activations, and made Ciucas the winner of the summer battle in rural. TV Ciucas rural Radio Ciucas rural Print KV Ciucas Rural (TRADE) #1 Outdoor OOH Ciucas Rural #1 back to winners