Staropramen – The Culture of Taste

Staropramen – The Culture of Taste Information Campaign: The Culture of TasteClient: Bergenbier S.A.Brand: StaropramenSubmitted by: FCB BucharestContributing Agency: V8 Interactive Background/Objectives Strategy Results Background/objectives: Generate awareness and trial for Staropramen by engaging the shoppers through in-store activations that disrupts their regular shopping process and continues the trial platform started during the summer. Strategy: Starting from the shoppers’ regular behavior, the strategy was to put entertainment onto the shopping list by showing people how Staropramen could infuse with culture even the shopping experience through disruptive elements. Results: By creating out-of-the-box instore activations, we convinced people to try out a different kind of lager beer in a category where it’s hard to believe that the beer taste can still surprise you. SHOPPER INVOLVMENT The Shopper Involvement Activations The Musical Shelf The Piano Bar PACKAGING The Culturetainment Six Pack RETAIL EXPERIENCE Gondola End Promo Stand SALES Buy & Win Guaranteed Buy 1-Get 1 Free_A Buy 1-Get 1 Free_B SOCIAL MEDIA Social Media Post back to winners