Staropramen – The Culture of Taste

Staropramen – The Culture of Taste Information Campaign: The Culture of TasteClient: Bergenbier S.A.Brand: StaropramenSubmitted by: FCB BucharestContributing Agency: V8 Interactive Background/Objectives Strategy Results Background/objectives: Generate awareness and trial for Staropramen by engaging the shoppers through in-store activations that disrupts their regular shopping process and continues the trial platform started during the summer. Strategy: Starting […]

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