Kaufland – Bunorama

Kaufland – Bunorama Information Campaign: BunoramaBrand: KauflandClient: KauflandSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Kaufland had to break the promotional clutter in its category through with a collectible campaign, that had to engage the kids and their parents; and generate extra-sales on top. Strategy: Turn the Kaufland’s collectible promotion into an enjoyable educational experienceThe Good Living-City, Made of Collectible Items: BUNORAMA. Results: Driving massive amounts of participation and engagement for the brand, increasing the core attributes of Kaufland’s promise and a positive impact in sales. TV https://youtu.be/1tdVIwESjoYhttps://youtu.be/WxvrTFivsh4 Radio OOH Digital https://youtu.be/8ypRpjIjus8https://youtu.be/R4kyIa–BEU Other back to winners