Rompetrol Go

Rompetrol – Rompetrol Go Mobile App Information Public Case Summary Team Campaign: Rompetrol GoBrand: Rompetrol GoClient: RompetrolLead Agency: GMP+WEBSTYLER Public Case Summary:This is the story of how Rompetrol, a gas station network, created a shopper loyalty tool combining transactional benefits with utility content, turning shoppers not only from occasional to loyal ones, but also to high-value shoppers. A mobile loyalty platform became a success story in an industry where an emotional bond with the brand is one of the hardest things to gain. Team: Ioana Enache, Loyalty & Digital Manager – Rompetrol // Raluca Nae, Brand Loyalty Coordinator – Rompetrol // Elena Buhus, Brand Loyalty Coordinator – Rompetrol // Costin Marcu, Digital Marketing Coordinator – Rompetrol // Rodica Militaru, Business Analyst – Rompetrol // Gabriela Budisteanu, Group Director PR & Communication – Rompetrol // Bogdan Coca, Program Manager – Rompetrol // Razvan Stanga, Senior back-end developer – GMP+WEBSTYLER // Aurel Petcu, IT Business Partner – Rompetrol // Adrian Nitu, Senior front-end developer – GMP+WEBSTYLER // Daniela Ioan, Account Director – GMP+WEBSTYLER // Andrei Ban, Project Manager – GMP+WEBSTYLER // Sasha Tanase, Art director – GMP+WEBSTYLER // Georgiana Cujba, Implementation Director – GMP+WEBSTYLER // Stefan Georgescu, Digital Planner – GMP+WEBSTYLER // Florian Langa, Copywriter – GMP+WEBSTYLER // Catalin Podeanu, UX designer – GMP+WEBSTYLER // Andrei Padureanu, Junior copywriter – GMP+WEBSTYLER // Bogdan Nitu, GM & Head of Strategy – GMP+WEBSTYLER // Eugen Preda, Junior art – GMP+WEBSTYLER. Creative Reel Images of Creative Work In-store journey App Main Screen + Virtual-loyalty-card Plan & Go Go Kids Hei Vibes Calm & Go back to winners