Billa – The BILLA Social Catalogue

Billa – The BILLA Social Catalogue Information Campaign: The BILLA Social CatalogueClient: BILLA RomâniaBrand: BILLAEntrant Agency: Digital Star Background/Objectives Strategy Results Background/objectives: BILLA is a supermarket chain present in Romanian for over 16 years. The company is part of the REWE Group, one of the most important European retailers, with branches in over 13 countries.The BILLA Facebook community was sending a clear message: they felt their engagement (expressed via Likes, comments, and messages) did in no way influence actual store practices regarding the offers and discounts available.In this situation, our challenge was finding a way to connect BILLA community Facebook interactions with store discounts in order to increase BILLA store sales. Strategy: We created the FIRST Social Shopping Catalogue. Starting on the 27.02 up to the 6.03, a product was published every day in The Social Catalogue Facebook Application and in a post on the BILLA Wall. People were invited to Like the product if they wanted to purchase it with a discount. In BILLA stores across the country, during the 7-8 of March, the discounted products in The Social Catalogue were available for purchase. The discount offered was proportional to the number of Likes gathered by each product, within 24 hours. Results: The products included in The Social Catalogue had a 290% increase in sales. The engagement rate of BILLA Facebook page had an amazing increase of 2200%, during the campaign, compared to the average rates; Also, BILLA had the highest number of INTERACTIONS in the category during the campaign, surpassing the interaction level registered by the Facebook page of its biggest competitor, which has a seven times bigger fan base than BILLA Romania. Online Landing Page Sponsored Post Presentation Movie back to winners