ETI Puf – The Taste of Having Fun

ETI European Food – The Taste of Having Fun Information Campaign: The Taste of Having FunClient: ETI European FoodBrand: ETI PufSubmitted by: Ogilvy România Background/Objectives Strategy Results Background/objectives:Shape product credentials, build brand distinctiveness and raise awareness for ETI Puf in the crowded confectionary category, having never benefited of any communication in Romania before. Strategy:Make the teenagers choose ETI Puf as the snack that best represented their always playful and cool attitude – humanize the four marshmallows and turn them into the new music celebrities that teens would fall in love with. Results:We organically engaged the most unengageable audience and doubled our market share within 8 months. TV TVC – The Rap Battle OUTDOOR OOH – Bus Shelter OOH OTHER Amplification back to winners