Corso – The Ark of Corso

Corso – The Ark of Corso Information Campaign: The Ark of CorsoBrand: CorsoClient: MacromexSubmitted by: Graffiti BBDO Background/Objectives Strategy Results Background/objectives:How could Corso win top awareness and brand distinctiveness in a category driven by impulse, against 200 ice-cream brands, during ice-cream only season, the summer? Strategy:Starting from its “craziness” equity and from the insight that the melting nature of ice-cream demands complete focus, we inspired people to express their inner craziness through a promotional campaign that gave them T-shirts with diverse types of “beasts inside” to help express craziness and “escape” seriousness during summer. Results:The Ark of Corso campaign helped brand to win top of mind, relevant kpi and brand salience that leads to sales and no.1 market share. https://youtu.be/btOYQqRGqKUhttps://youtu.be/Qp4nsrZpAl8https://youtu.be/4yMQCGFATf0 Social Media OHO & PoP Others back to winners