Corso – The Ark of Corso

Corso – The Ark of Corso Information Campaign: The Ark of CorsoBrand: CorsoClient: MacromexSubmitted by: Graffiti BBDO Background/Objectives Strategy Results Background/objectives:How could Corso win top awareness and brand distinctiveness in a category driven by impulse, against 200 ice-cream brands, during ice-cream only season, the summer? Strategy:Starting from its “craziness” equity and from the insight that […]

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