Lay’s – Which Lay’s is Yours?
Lay’s – Which Lay’s is Yours? Information Public Case Summary Team Campaign: Which Lay’s is Yours?Brand: Lay’sClient: PepsiCo RomâniaLead Agency: FriendsTBWAContributing Agency: OMD România Public Case Summary:Our goal was to drive excitement for the brand among a wide audience by evoking its sensorial appeal while making sure the 3 different product sub-lines (Lay’s Baked, Lay’s Maxx and Lay’s Classic) are clearly differentiated and targeted to their specific audience segments. Building on the insight that enjoying Lay’s potato chips is a rich multi-sensorial experience, the campaign recreated this experience digitally by using the right mix of influencers and the ASMR effect in immersive video content. Team: Sorin Trâncă, Simplification Officer – FriendsTBWA // Nadia Nofal, Junior Digital Analyst – PepsiCo Romania // Adrian Preda, Creative Director – FriendsTBWA // Gabriela Grosu, Media Manager – OMD Romania // Andreea Golban, Group Creative Director – FriendsTBWA // Dana Constantin, Digital Manager – OMD Romania // Fesus Barna, Art Director – FriendsTBWA // Alecsandra Apostolescu, Digital Strategist – FriendsTBWA // Răzvan Mic, Art Director – FriendsTBWA // Andra Nicolescu, Social Media Manager – FriendsTBWA // Luiza Boerescu, Account Director – FriendsTBWA // Gabriela Ionescu, Group Brand Manager – PepsiCo Romania // Dan Șendroiu, Head of Strategy – FriendsTBWA // Mircea Ciubotaru, Brand Manager – PepsiCo Romania // Alexandra Bălăceanu, Junior Brand Manager – PepsiCo Romania // Cristina Olaru, Junior Account Executive – FriendsTBWA // Ioana Popescu, Account Manager – FriendsTBWA // Vlad Vlădescu, Digital Marketing Manager – PepsiCo Romania // Carmen Privache, Media Director – OMD Romania. Creative Reel Images of Creative Work back to winners