ROM – Revenge is sweet

ROM – Revenge is sweet Information Campaign: Revenge is sweetClient: Kandia DulceBrand: ROMEntrant Agency: McCann Worldgroup BucharestMedia Agency: UM România Background/Objectives Strategy Results Background/objectives: After continuously reinventing itself and building a strong brand love, ROM was facing the most important turning point in 50 years: entering a category in which it had no product credentials […]

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