ROM – Revenge is sweet

ROM – Revenge is sweet Information Campaign: Revenge is sweetClient: Kandia DulceBrand: ROMEntrant Agency: McCann Worldgroup BucharestMedia Agency: UM România Background/Objectives Strategy Results Background/objectives: After continuously reinventing itself and building a strong brand love, ROM was facing the most important turning point in 50 years: entering a category in which it had no product credentials – milk chocolate. Strategy: The campaign brought legitimacy to brand expansion: We mocked the expertize of foreign brands in making milk chocolate through a “revenge” on foreigners – we make them milk our cows so we can enjoy an authentic Romanian milk chocolate bar. Results: The Romanian chocolate bars market now has an Authentic Romanian leader, after a decade of “foreign supremacy”. TV TV Spot Print Trade Magazine Online Facebook App back to winners