Ciucas – Entering top 3 beers in Romania

Ciucaș – Entering top 3 beers in Romania Information Campaign: Entering top 3 beers in RomaniaClient: URSUS BreweriesBrand: CiucașEntrant Agency:GMP Advertising Background/Objectives Strategy Results Background/objectives: During 2011-2014, Ciucaș had to win big on share and brand equity. It had to catch up with the segment leader & enter top 3 beers in Romania, by building […]

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