Orange – Millidge and Doig

Orange – Millidge and Doig Information Campaign: Millidge and DoigBrand: OrangeClient: Orange RomâniaSubmitted by: Orange RomâniaSecond Agency: Wieden + KennedyThird Agency: Publicis RomâniaMedia Agency: Initiative Media Background/Objectives Strategy Results Background/objectives: To protect Orange market lead, the brand needed to sit above the confusing scramble with a clear and distinctive platform that could make them stand for more in the minds of Romanians. Strategy: We looked beyond devices, minutes and texts and found out Orange provided a service that was ultimately about something bigger – togetherness. Results: Orange managed to stay number one in both in business and brand perception by creating stories of real engagement and by making Millidge and Doig friendship part of Romanian culture. TV 2013 – Hairdresser 2013 – Sledging 2014 – Dance 2014 – Easter 2015 – Summer 2015 – Xmass Duet Online 2013 – Online banner – Hairdresser 2013 – Facebook App – Sledging 2014 – Online banner – Easter 2015 – Online banner_Summer 2015 – Online game tutorial – Xmass Duet Outdoor 2013 – Ooh – Hairdresser 2013 – Ooh – Sledging 2014 – Ooh – Dance 2014 – Ooh – Easter 2015 – Ooh – Summer 2015 – Ooh – Xmass Duet