Doncafé – Billions of moments

Doncafé – Billions of moments Information Campaign: Billions of momentsBrand: DoncaféClient: Strauss RomâniaSubmitted by: McCann Worldgroup RomâniaSecond Agency: MRM Worldwide RomâniaMedia Agency: Starcom MediaVest Background/Objectives Strategy Results Background/objectives: Our mission was to help the young Doncafe find its place and, thrive in a marked that worked like a monopoly for Jacobs; To find a powerful voice for a brand set out to redefine the rules of its category. Strategy: The “Billions of moments” platform established Doncafe as the “coffee for me moments” with an association that grew every year, creating a new meaningful interpretation of coffee. Results: Market share increased with 30% in value; brand perception overpassed market benchmark for “A brand for me” and “A brand I trust”. Outdoor 2013 – TV spot 2014 – Brazil – TV COMMERCIAL 2014 – Your Instant Moment – TV COMMERCIAL 2015 – Doncafe Craciun – TV COMMERCIAL Online 2013 – Billions of moments – Online Banner 2014 – Your Instant Moment – Online Banner 2014 – Spring Promo – Poster 2014 – Your Instant Moment – Consumer Magazine 2015 – Green_Facebook Post Print 2013 – Billions of moments – Consumer magazine 2015 – Flavors – Mrs. Christmas – Consumer Magazine 2015 – Green – Consumer Magazine Other Advertising Communication 2013 – Billions of Moments – Pallerwrap 2015 – Flavors – Mrs. Christmas – Pallerwrap back to winners