Timisoreana – The Story of Leadership Goes On
Timişoreana – The Story of Leadership Goes On Information Campaign: The Story of Leadership Goes OnClient: Ursus BreweriesBrand: TimişoreanaSubmitted by: GMP AdvertisingContributing Agency: Media Investment Background/Objectives Strategy Results Background/objectives: Timisoreana had to strengthen market leadership in an increasingly competitive and downtrading environment, and bravely follow a long-term growth vision based on differentiation and consistency. Strategy: In a time when beer category is mostly about jokes and friends chatting superficially, Timisoreana focused on true human values that bring us together. Year on year the brand told relevant stories about people’s lives and values. Results: Timisoreana achieved 10 years of leadership by building long-term brand equity with strong relevance and appeal, instead of chasing short-term, easy gains through pricing and promotions. TV – 2014 TVC_Balanced Taste_2014 TVC_The Beer I want it Romanian_2014 TV – 2015 TVC_The Trojan Barrel_Winter 2015 TVC_Thematic_2015 TV – 2016 TVC La Carciuma de la Drum 2016 TVC Winter 2016 RADIO Radio_NCP_2015 Radio NCP 2016 DIRECT MAIL 2014 – Text Message_Saint Mary_The Beer I Want It Romanian Campaign Outdoor KV_Trade Winter 2014 OOH Balanced Taste 2014 KV_Trade Winter_2015 Local_OOH_NCP2015_Buzau Example KV_NCP_2016 OTHER Can_550ml_2014 KV_TheNicestInnKeeper_TradeProgramme_2015 back to winners