Provident – When it matters to you

Provident – When it matters to you Information Campaign: When it matters to youClient: Provident Financial RomâniaBrand: ProvidentSubmitted by: JazzContributing Agency: Initiative Media Background/Objectives Strategy Results Background/objectives: Back in 2013 Provident was mostly a last resort brand for desperate people struggling to navigate the economic crisis. As optimism increased, Provident was risking irrelevance and decreasing preference as well as facing an increasing competition. Strategy: The following story is about reinventing the brand, its communication and portfolio, based on a deeper understanding of its customers. The new platform “When it matters to you” proved to be the right strategic move at the right time. Results: Its implementation accelerated the growth of Provident and secured leadership against the aggressive competition. TV – 2013 The Piano_Tv spot#2_2013 TV – 2014 The Voyage_Tv spot#3_2014 TV – 2016 The Burger Van_Tv spot#4_2016 The Guesthouse_Tv spot#5_2016 RADIO The Car_Radio spot #1_2013 The Voyage_Radio Spot#2_2014 Radio Spot#3_2015 PRINT The Car_Newspaper ad_2013 The Voyage_Press ad_2014 Press Ad_2015 Outdoor The Car_OOH_2013 OOH_2015 DIRECT MAIL The Piano_Drop Mail Flyer_2013 Burger Van _Drop Mail_2016 1 DIRECT MAIL The Piano_Drop Mail Flyer_2013 Burger Van _Drop Mail_2016 1 Burger Van _Drop Mail_2016 2 INTERNET – 2013 The Car_Video Skin_2013 The Piano_Homepage Website_2013 INTERNET – 2014 The Voyage_Web Banner_2014 INTERNET – 2016 Burger Van_Web Banner_2016 The Guesthouse_Web Banner_2016 OTHER CRM Letter_2014 Poster Burger Van 2016 back to winners