KFC – Real Stories. Real People. Real Chicken

KFC – Real Stories. Real People. Real Chicken Information Campaign: Real Stories. Real People. Real ChickenClient: US Food NetworkBrand: KFCSubmitted by: McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA// UM ROMANIA//GOLIN Background/Objectives Strategy Results Background/objectives: KFC has been on the Romanian market for 20 years, but launched the local communication platform only in the last 3 years. KFC wanted to challenge the category & have a breakthrough on the market:Increase sales and transactions with double digits/yearIncrease market share and accelerate growth vs. McDonaldsOverpass McDonalds in image indicators Strategy: Outsmart life with the liberating power of a KFC meal Results: In all 3 years we grew with double digits in value sales, decreased the market share gap vs. McDonalds and reached all our brand objectives. 2014 – CRISPY STRIPS BOX – TV 2014 – CRISPY STRIPS BOX_TVC 2014 – CRISPY STRIPS BOX – INTERNET 2014 – CRISPY STRIPS BOX_MOBILE APLICATION 2014 – CRISPYSTRIPS BOX_FACEBOOK AD 2014 – CRISPY STRIPS BOX – OUTDOOR 2014 – CRISPY STRIPS BOX_CONTEXTUAL OOH 1 2014 – CRISPY STRIPS BOX_CONTEXTUAL OOH 2 2014 – NU E PANICA MAN – INTERNET 2014 – NU E PANICA MAN_FACEBOOK APP 2014 – NU E PANICA MAN_SHAZAM BANNER 2014 – NU E PANICA MAN – OUTDOOR 2014 – NU E PANIC MAN_CONTEXTUAL OOH 2014 – NU E PANIC MAN_OOH 2015 – AMERICAN BITES – TV 2015 – AMERICAN BITES_TV 2015 – AMERICAN BITES – INTERNET 2015 – AMERICAN BITES_ YOUTUBE STUNT 2015 – AMERICAN BITES_APPLICATION 2015 – AMERICAN BITES – OUTDOOR 2015 – AMERICAN BITES_COCOR SPECIAL OOH 2015 – AMERICAN BITES_OOH GENERIC 2015 – DUETOS – TV 2015 – DUETOS SHE_TVC 2015 – DUETOS – INTERNET 2015 – DUETOS ONLINE BANNER 2015 – DUETOS_BRANDED SITE 2015 – DUETOS – OUTDOOR 2015 – DUETOS_OOH 2015 – DUETOS_TRAYLINER 2016 – CHEESY BOOSTER – TV 2016 – CHEESY BOOSTER_TVC 2016 – CHEESY BOOSTER – INTERNET 2016 – CHEESY BOOSTER _MOBI SWELL 2016 – CHEESY BOOSTER_LANDING PAGE 2016 – CHEESY BOOSTER – OUTDOOR 2016 – CHEESY BOOSTER_OOH 2016 – CHEESY BOOSTER_TRAYLINER 2016 – SMART MENU – TV 2016 – SMART MENU_TVC 2016 – SMART MENU – INTERNET 2016 – SMART MENU_ACTIVATION MOVIE 2016 – SMART MENU_LANDING PAGE 2016 – SMART MENU – OUTDOOR 2016 – SMART MENU_OOH 2016 – SMART MENU_TRAYLINER back to winners