ING Bank – The Playful Bank

ING Bank – The Playful Bank Information Campaign: The Playful BankBrand: ING BankClient: ING BankSubmitted by: Headvertising Background/Objectives Strategy Results Background/objectives: As it planned to pursue a growth strategy, ING Bank had to come up with a way to appeal to “mass” clients while still not alienating the affluent clients that joined for its “smart, […]

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