Telekom – Tadaaam GigaWeekend

telekom – Tadaaam GigaWeekend Information Campaign: Tadaaam GigaWeekendBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett & TargetMedia Agency: Media Investment Background/Objectives Strategy Results Background/objectives: Establish an emotional connection with Romanian youth. Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an exciting cool presence in their lives. Results: TELEKOM reversed a declining trend in both business and image. Outdoor Telekom ATL Gigaweekend Telekom ATL Joi Telekom ATL Luni Radio Gigaweekend Radio Online Gigaweekend and Tadaaam Print Gigaweekend Leaflet Gigaweekend Poster Gigaweekend Press Ad Outdoor Gigaweekend Ooh Other Advertising Communications C S – Content created by fans back to winners