Vodafone Prepaid – Wrap up the internet

Vodafone – Vodafone Prepaid – Wrap up the internet Information Campaign: Vodafone Prepaid – Wrap up the internetClient: Vodafone RomâniaBrand: VodafoneSubmitted by: McCann Worldgroup RomâniaContributing Agency: MEC GLOBAL ROMANIA Background/Objectives Strategy Results Background/objectives: During Christmas, every brand in the market pretends to be Santa Claus, with offers and promotions. Vodafone had a Christmas special offer, too. But how could we become the most memorable Santa Clause of them all? Strategy: Bringing back the joy of unwrapping gifts with a telecom offer: this Christmas, at Vodafone, you could wrap up the internet and offer it to someone dear Results: The campaign brought meaning in people’s lives in a season when is needed most, and brought impressive results on brand indicators, data usage, and client base increase. TV Vodafone Prepaid – Wrap Up The Internet – Friend 45s Vodafone Prepaid – Wrap Up The Internet – Girlfirend 4s Vodafone Prepaid – Wrap Up The Internet – Mother 40s INTERNET Vodafone_Bromoji_OmDeZapada en Vodafone_Bromoji_OmDeZapada Vodafone Prepaid – Wrap Up The Internet – Daruieste Net Landing page Vodafone Prepaid – Wrap Up The Internet – Display Banner 1920×1080 RADIO Vodafone Prepaid – Wrap Up The Internet – Friend 30s Vodafone Prepaid – Wrap Up The Internet – Mother 30s OUTDOOR Vodafone Prepaid – Wrap Up The Internet – OOH back to winners