Telekom – Ghiţă switches to Telekom

Telekom – Ghiţă switches to Telekom Information Public Case Summary Team Campaign: Ghiţă switches to TelekomBrand: TelekomClient: Telekom RomâniaLead Agency: LEO BURNETTContributing Agencies: Media Investment | V+O Public Case Summary:Ghita was a challenger brand campaign, that went against any previous “norms” of the Telco category.Porting such a huge brand icon from your competitor was a one-of-a-kind approach in Romanian communication.Porting Ghita, one of the most famous advertising characters ever build in Romania, was a game-changing move.Instantly shaking people’s inertia towards the commoditized telco category, and put Telekom offer under their radar.Reversing the highly negative brand and business trend. eam: Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu// Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România Creative Reel Images of Creative Work Easter campaign wave OOH Ghita meme TELEKONOMY Show Launch OOH Mobile Summer wave Ghita back to winners