Telekom – Experiences together

Telekom – Experiences together Information Campaign: Experiences togetherClient: TelekomBrand: TelekomEntrant Agency:GMP AdvertisingSecond Agency: Webstyler Background/Objectives Strategy Results Background/objectives: Launch Telekom on Romanian market in a memorable, differentiating and engaging way, which to make Romanians understand the “Life is for Sharing” brand mantra and the fix-mobile nature of provider’s offer. Strategy: Explain the sharing philosophy by making Romanians experience it! Romanians were empowered to share their Telekom enabled experiences, in a highly interactive, technologically-advanced show, created and controlled by the participants, through a mobile app. The show’s content became the red line of all image & product communication. Results: All Awareness, Consideration, Likeability and Engagement objectives were surpassed. Telekom successfully positioned in the “Sharing” territory. TV Turn on Magenta Young Couple Print Consumer magazine_Dynamo Consumer magazine_Telekom OOH OOH_Come to turn on magenta OOH_League One OOH_Selfie Online Fanmagenta_website_ Hai! App Interactive Banner Others Launching event Lightening bracelet back to winners