OLX – Reopen on OLX

OLX – Reopen on OLX Information Public Case Summary Team Campaign: Reopen on OLXBrand: OLXClient: OLX GroupLead Agency: Publicis RomâniaContributing Agency: MSL The Practice Public Case Summary:In march 2019, small undigitalised businesses were hit the hardest. OLX, took this opportunity to prove useful to small businesses across Romania by creating a dedicated service for them right when they needed it. In 2 weeks of the lockdown OLX launched its dedicated website: redeschide.olx.ro. By doing so, it started attracting businesses that weren’t previously considering OLX as a marketplace and gained new business in the months following the campaign. Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul Neagoe // Business Manager OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice. Creative Reel Images of Creative Work back to winners