Coca – Cola – Romania’s Next Big Vlogger 2.0

Coca-Cola – Romania’s Next Big Vlogger 2.0 Information Campaign: Romania’s Next Big Vlogger 2.0Brand: Coca-ColaClient: The Coca-Cola CompanySubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Coca-Cola wanted to increase its relevance for teens through a memorable experience: an upgraded and more qualitative edition of their favorite Next Big Vlogger online competition. Strategy: While keeping the format, we enhanced the competition with more qualitative video content and more skilled contestants. We also innovated the show with THE BIGGEST ROAST between vloggers and a surprising closing gala at the subway. Results: With no TV in the media mix, Next Big Vlogger 2 got massive organic reactions in digital channels, raised brand indicators for teens and sales of Coca-Cola cans. OOH Digital Digital https://youtu.be/IuL-gghfDAchttps://youtu.be/ywKtvzOM5Q0https://effie.ro/wp-content/uploads/Romanias-Next-Big-Vlogger-2-0-Other-3.mp4 back to winners