57 awards (including the Grand Effie) were awarded at the Effie 2024 Awards Gala
“Aqua Carpatica Flavours – Wrong Labeling” is the Grand Effie, a campaign signed by Cohn & Jansen Creative Network. 14 agencies were awarded at the 21st edition of the Effie Awards Romania in 2024. In total, 1 Grand Effie, 10 Gold Effie, 20 Silver Effie, and 26 Bronze Effie were awarded. The Grand Effie went to the “Wrong Labelling” campaign by Aqua Carpatica Flavours”, signed by Cohn & Jansen Creative Network and developed for Valvis Holding. This year’s winning agencies are Cheil Centrade, Cohn & Jansen Creative Network, DDB Romania, GRF+, Jam Session Agency, Leo Burnett Romania, McCann Bucharest, Propaganda, Publicis Romania, Saatchi & Saatchi & The Geeks, Tribal Worldwide, VML, V8 and Zenith Romania. The top 3 agencies with the highest score in the competition are Cohn & Jansen Creative Network and Jam Session Agency and Publicis Romania. The top 3 clients are ING Bank, Valvis Holding, and P&G. The top 3 brands put ING Bank first, followed by Aqua Carpatica Flavours and Storia.ro. According to the Romanian Effie Rankings, calculated based on the international Effie Index system, Client of the Year is ING Bank, Brand of the Year is ING Bank and Agency of the Year is Cohn & Jansen Creative Network. The Grand Effie was awarded to “Wrong Labelling”, signed by Cohn & Jansen Creative Network for Valvis Holding. You can see all the winners here! 🎉