Charlie Hiscocks will chair the Effie 2020 Jury

Charlie Hiscocks, Founder of Curious Eye Ltd, will serve as Effie jury president in 2020. Charlie is a marketing communications specialist with 35 years of experience in both agency and client side roles.


 “I am honoured to be asked to take on the role of Jury President for the 2020 EFFIEs in Romania. Over 35 years working in marketing and brand communications I have been fortunate to work with teams in many countries around the world and am always impressed by the the quality and quantity of good ideas that are out there. I very much look forward to being able to review and help to judge the best of Romanian marketing within this context”.


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Having started his career in London at Ogilvy, Charlie spent the next 15 years in advertising agencies including BBH, ending up leading international accounts for J Walter Thompson, including Unilever, Shell and Kimberly Clarke.

In 1999 he became a founding partner of Tempus Partners, a new model “through the line” agency, working with clients including Vodafone and Coca-Cola.

In 2003, he moved to the client side, becoming Global Head of brand Communications for SABMiller, providing guidance and oversight to all SABMiller businesses across the world, including Ursus breweries in Romania.

Since 2017, Charlie has split his time between the UK and Ireland, teaching, consulting and writing.


The Romanian Effie Awards 2020 Jury will gather more than 100 high level marketing & communication specialists, with a full range of expertise: CEOs & Marketing Directors, Strategic Planners, Creative Directors & high level management from advertising, digital & media agencies, researchers, representatives of the academic environment & marketing and strategy consultants.


Charlie Hiscocks will also lead the Effie 2020 Scoring Committee, a structure formed this year to establish the nominees and the winners of the competition.

Effie 2020 Scoring Committee’s members are:

Charlie Hiscocks, Jury Chair Effie 2020 & Founder – Curious Eye Ltd // Mihai Bârsan, President of the 2020 Organizing Committee & Business Leader, Entrepreneur // Iulia Pencea, Market Leader Nielsen Romania and Miruna Dumitriu, Senior Consultant, Audit, Financial Services Industry Deloitte Romania.

Nielsen Romania and Deloitte Romania are traditional partners of the Effie judging process, contributing with research data for the Jury members and the competition’s audit


To submit their entries, the participants will need to access the following link: Through this platform the agencies can submit their works until October 21st 2020 by filling the entry forms, uploading the creative materials and adding all the information about credits, participants or authorization and permission.


The Effie 2020 Judging Process will be held in two judging phases: first round for establishing the Effie Finalists and a second one to determine the Effie Winners. Both of the judging rounds and the 2020 Effie Awarding Gala will take in November, in an online format.


Romanian Effie Awards 2020:

An event by: IAA & UAPR
Supported by: Kaufland Romania, Coca-Cola, Philip Morris & Ursus Breweries
Strategic partners: Deloitte & Nielsen


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