Effie 2025 categories
You may enter an effort into a maximum of 3 categories, with no more than 1 Product/Service category and no more than 2 Specialty Categories. If you don’t choose a product/service category – you may enter three specialty categories. You will need to submit a separate entry and pay separate entry fees for each category submission for an effort. Each entry should be customized to speak to the specifics of each entered category. Effie Awards Romania has 2 types of categories: Product & Service Categories and Specialty Categories.
Product & Service Categories
For Product & Service Categories, you must choose the industry category of the brand, the category that represents the brand and its main activity, no matter the subject and the specifics of the campaign (ex: a campaign for a beer brand must be submitted in „Beverages – Alcohol”, no matter the subject of the campaign). For campaigns developed as a collaboration between two brands from different areas, the participant can choose the sub-category that best fits its entry, from the two main activities of the involved brands. You may only enter one product/service category per effort.
Beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, energy drinks, etc.
Museums, plays, books, immersive experiences, music organizations and festivals, concert series, cultural festivals, theater festivals.
Couriers, package/freight shipping, food & drink delivery, grocery delivery, flower/gift delivery, overnight delivery, package tracking, international service, etc.
Includes all educational organizations and institutions, training programs, job/career sites, etc.
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, smart home devices, computer hardware, game consoles, drones, VR/AR technology, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
suppliers of electric energy, gas and fuel
Includes all forms of entertainment, including movies, TV shows, podcasts, music, comics, games, toys, entertainment apps, etc. Sporting events such as the Super Bowl, sports teams, etc. (See Gaming & E-Sports category for video games.)
Includes all apparel, accessories, jewelry, styling services, clothing rentals, etc.
Financial products and services including overall corporate/brand image, capabilities of a financial institution or specific products or services. Includes: credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.
Fresh, packaged, and frozen foods. (For snacks & desserts, see the Snacks & Desserts category.)
All forms of e-sports and single and multi-player video games, including virtual reality, arcade, console, mobile, online and computer games.
Municipal or state economic development, lotteries, utilities, civil, diplomatic, or armed forces, parks, libraries, public services, etc.
Note*: Political communication is not accepted
Efforts developed for hospitals, HMOs, health insurance companies, referral services, mental health, dental and medical care services, pharmacies, or chronic care facilities. Efforts may be targeted to healthcare professionals, patients, and/or consumers.
Efforts for products that are sold without a prescription that address specific health conditions. Efforts may be targeted to healthcare professionals, patients and/or consumers. Only products that address a specific health condition should enter this category.
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper, etc.
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, lawn care, etc.
Marketing promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, life, travel, business, etc.), except for health insurance service providers. (Health insurance companies, see Healthcare Services.)
Mobile network providers, high speed internet access services, online services, bundled communications (internet, telephone, and TV), etc.
TV networks, streaming services, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
Efforts used to introduce a new product or service that is not a line extension. Brand new products or new products in a new category are required to enter this category instead of their industry category. Address the category situation and how your product/service was new and the situation you faced as a result of it being new. For example, what specifically was new? Why did the newness matter?
Efforts used to support a variation of an existing product that shares the same brand name and is in the same category as the existing product and shares the same characteristics as the parent but offers new benefit (flavor, size, package, type, etc.). New extensions can either enter this category OR an industry category. Address the category situation, how your product/service was new and the situation you faced as a result of it being new. For example, what specifically was new? Why did the newness matter?
Note*: For Commerce & Shopper efforts, enter the Commerce & Shopper: New Product or Service Introduction category.
Soap, oral care, face & body lotions and cleansers, basic eye and ear-care products (e.g. cotton swabs, eye drops, etc.), deodorants, feminine hygiene products, razors, shaving cream, etc.
Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.
Quick service, casual dining, mid-scale, fine dining, tablecloth, and any other restaurants.
All retail companies (online and/or brick and mortar) with general or specific merchandise such as department stores; clothing, shoes or jewelry stores; grocery stores; home and garden stores; movie/bookstores; discount/bulk retailers; pet care; toy stores; specialty stores; convenience stores; etc.
Ice cream, candy, chips, cookies, bakery items, nut, fruit and vegetable snacks, popcorn, etc.
Software, groupware, operating systems, SaaS/IaaS, and Cloud based services, software/apps stored locally on a computer/tablet/mobile device, etc.
All transportation methods: air, train, bus, taxi, rideshare services, subway systems, bike shares, scooter shares, car rentals, ferries, etc.
Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.
Specialty Categories
The Specialty Categories are designed to address a specific business situation or challenge.
When entering into any of these categories, you should present your entry in a way that addresses the situation or challenge as outlined in the category definition. When judging cases from this section, business results are as important as in other any categories. It is critical to thoroughly review these category definitions to ensure your effort meets the criteria of the specific category definition. Judges will down score your entry if you are missing information required by the category definition.
This is a category for tiny, new or emerging brands that compete against big, well-established leaders and/or for established small brands taking on “sleeping giants”. The brand needs to demonstrate that they achieved the results in spite of having disproportionately smaller scale and marketing expenses compared to the clearly defined Goliath brand. The brand cannot be a sub-brand of a larger umbrella brand / or a limited edition.
This is an award for rebirth campaigns. To enter your brand must have experienced a downturn of more than one year and a period of at least six months of upturn sales.
*Updated
Seasons, holidays and events allow marketers the opportunity to build strategic communications based on the time-based interests of their target audience. The category will honour those efforts that effectively capitalized on a season, holiday or cultural event to drive results for their businesses.
Campaigns designed around recurrent, predictable annual events (for example Christmas, Black Friday, 1st of May etc) are expected to enter this category.
This category includes employer branding campaigns, sponsorships, corporate image and identity; advertising to promote corporations, not exclusively their products/services)
This category is for marketing efforts from businesses targeting other businesses. Business-to-business efforts for any type of product or service, from any marketplace segment, are eligible to enter.
The winners of this award will show how advertisers are reaching out to their audiences to establish engaging experiences, meaningful relationships and ownable connections with their brands.
This category is meant to showcase how you can create a brand experience beyond traditional advertising (we define “traditional advertising” as the set of brand messages & assets people are simply exposed to).
This category recognizes ideas that truly brought a brand or product to life and interacted with a specific audience to achieve desired objectives. You may have re-invented the product demo, re-imagined the pop-up store, or led a “brick and mortar” retail overhaul; you could have created a new game, an alternate or virtual reality experience or interactive/immersive film experience that effectively showcases a new product or brand personality. Experiences can include live events, augmented/virtual reality/digital components – it could have been anything. As long as you can prove it truly came alive and worked.
Entrants in the Experiential Marketing category must address how the brand experience related back to the overall brand strategy.
Note*: As with all Effie categories, you can enter whether your work brought the brand to life as the entire marketing effort or as part of the larger marketing program.
Note**: Judges will expect to understand the ‘participation’ in the experience as a core factor. Participation means more than “Like / Share / Comment”
This category is for efforts that effectively reached their audience through the creation of original branded content that is not traditional advertising.
The core of a branded content entry should be content designed to be consumed/experienced and sought out by the consumer for either informative / functional reasons or entertainment.
Entrants must detail the content created, why and how it related to the overall brand and business goals, how it was distributed / shared by, the audience, and the results it achieved for the brand (brand results and/or business results).
Branded content may be produced and distributed by either publishers or independently and can include longform entertainment.
Note*: Judges will expect to understand why the chosen type of branded content was the best fit for your brand.
Note**: Entries that have a paid media component are encouraged to prove how their branded content succeeded in grabbing and holding users’ attention beyond paid advertising results and how the audience engaged with the content.
A community is defined by the condition of sharing or having certain attitudes and interests in common. Having a well defined media target is not a community.
Entrants for this category can be brands that are creating content, experiences, platforms, news, with the purpose of engaging a specific community – thus, getting them to act, grow, share or amplify the brand message in a way that directly relates to the brand’s goals.
Entrants must state clearly how they engaged the community, how they define effectiveness around the community, what they specifically achieved, and why the engaged community was significant for the development of the brand/business.
Note: the jurors will expect to see a clear description of the community your brand engaged with and why it can be considered a community.
This category honors marketers who are creating a product or more likely a “service”, in response to the marketing or business challenge faced that is NOT being sold, but is part of the marketing itself; the intention being to reflect and reinforce the central beliefs of the brand by providing utility to consumers.
Entrants must detail the product / service created in response to the challenge, explain its role and objectives, how it was communicated to the audience and, obviously, the results it achieved. Examples: free access to power at airports from a tech company, a training app for a sports brand, a new / unique online or offline content or services that complements the brand, hosting a community that provides shared wisdom and relief to anxious parents from a “mother” brand.
Note*: Jurors will expect to understand the ongoing utility to consumers of the product / service created and how it helped enhance the success of the brand.
This category is for campaigns that effectively used insights, strategy, creative, and analytics to drive digital shopper conversion. Show how, by utilizing data and a deep understanding of the shopper, the brand and/or retailer succeeded in a digital setting. A successful effort will combine strong shopper knowledge with digital marketing practices to increase conversion online. The effort must be based on a shopper insight(s) and be shopper-driven. Explain the strategy of how the effort went to market.
Submissions in this category will be solely evaluated on digital commerce effectiveness.
You can submit any action or business idea that has had an exceptionally positive impact on the market position of a brand, product or service. This category rewards marketing innovation regardless of the quality of the creative idea promoting it. If communication was a significant element of marketing mix, work should be submitted in another competition category of Effie.
Examples of eligible activities in this category include: product innovation; change in packaging, both in terms of its appearance and size; design, technology or UX innovation; consumer involvement in product development; introduction/change of a loyalty program, introduction of a new distribution channel, etc.
This award is for efforts that grew their business / brand by changing the marketing model in a way that drive the industry forward.
A marketing disruptor of any size can enter. Entrants must detail the marketing challenge, the competitive landscape and how they succeeded by changing the existing marketing model for the brand / category.
The entrants must identify a marketing pattern and describe the way they reinvented it. The pattern can refer to positioning, consumption habits, use of media or sponsorship.
Note: we are not looking for business ideas regarding the innovation of a product service or business. In this case please enter in the Marketing Innovation category.
*Updated
This award will go to those marketing ideas that had the ability to burn intensely for a finite period of time, putting a brand or product in a bright spotlight and creating immediate and measurable impact.
A timely opportunity refers to those who had the insight and creativity to either craft unexpected and unconventional moments for a brand, or seize them when they occur in our society by reacting to them.
The best examples will see live experiences, moments, stunts, and tactics, online & offline, perhaps amplified through PR, social media, digital engagement, or even the use of content created in the moment to fuel paid campaigns.
This category spotlights those effective strategic efforts that were able to generate business impact (either brand building or sales) as a direct outcome from a single significant moment of activity. Judges expect to understand how your brand had the insight to know how and when to “throw a stone into a pond” and maximize the ripple effect from that initial throw. Contextual campaigns or “act & react” type of campaigns suit very well this category.
Note*: Campaigns that are built around predictable and recurrent annual events (cultural or social) should enter the Seasonal Marketing category. For example, Black Friday, Easter, Christmas, 1st of May etc.
Entries in this category must clearly demonstrate a consistently innovative use of media-driven data from insights to planning process in order to develop of a breakthrough media approach or creative outlook.
This award showcases those who had the insight and creativity to change the way a particular media channel is consumed, or to create a new channel. The award will go to brands who reached out of the conventional approach to grab their audience and effectively engage with them. Whether the effort was one execution or multiple, and/or used one engagement channel or multiple – the work must represent new and creative usage of the media channels we know and love, or have not yet met.
Note: All entries must specifically address what was innovative and the results achieved. Address the category situation and provide clear articulation of how the media was used innovatively and how the media strategy/plan optimized the results.
*Updated
This category will honor those efforts that successfully communicate to Gen Z (born in the late 90’) and/or Gen Alpha (born starting 2012). Your entry should be written in a way that identifies how the case was created and specifically directed to this audience and how it succeeded.
Identify any elements in the creative work or strategy that are specifically directed to this generation and any relevant dynamics and/or nuances, trends, values, linguistic characteristics, and their significance with respect to your submission.
Judges may not be familiar with this particular youth audience, so this is your opportunity to showcase the details that they may miss.
This category honors brands that had an exceptional performance over 3 years in a row. Submitted campaigns must demonstrate a continuity in both strategy and creative platform, visible in the creative executions through the years (a continuation in terms of communication territory and/or core executional elements, ex: theme / tagline / spokesperson / song etc.). Results must date back to January 2022 and must include the current year results – 2024.
Note: For this Special Category participants must fill in a special entry form (different from other Effie categories) and comply to a dedicated set of creative submission requirements.
The Positive Change Effie reward and celebrate the brands and non-profits that are promoting the greater good through marketing communications.
Positive Change Social Good category celebrates marketing communications efforts proven effective in addressing a social problem or in expanding an existing program in ways that benefit our society. Any effort that sets out to give back in some way for the greater good is eligible to enter. Maybe it was for profit, maybe not. Maybe you got paid, maybe you didn’t.
Any and all marketing communications efforts, whether full campaigns or unique efforts within a campaign are eligible to enter as long as measurable results exist.
Recognizing brands that are making the world a better place by using the power of their communications platforms for „good.“ This category celebrates for-profit brand efforts that effectively combined business goals with a social cause (health, education, community, family, etc) and successfully related that cause back to the company’s overall brand strategy, resulting in positive business and social impact.
5wjueh
Как совмещать учёбу и работу?
Полезные советы для студентов — здесь
На данной платформе вы найдете клинику ментального здоровья, которая предоставляет поддержку для людей, страдающих от депрессии и других психологических расстройств. Мы предлагаем комплексное лечение для восстановления психического здоровья. Наши специалисты готовы помочь вам преодолеть трудности и вернуться к психологическому благополучию. Квалификация наших специалистов подтверждена множеством положительных рекомендаций. Обратитесь с нами уже сегодня, чтобы начать путь к лучшей жизни.
http://glenshields.org/__media__/js/netsoltrademark.php?d=empathycenter.ru%2Fpreparations%2Fk%2Fkorvalol%2F
Мы предлагает помощью иностранных граждан в северной столице.
Мы помогаем в оформлении разрешений, временной регистрации, а также вопросах, для официального трудоустройства.
Наша команда помогают по миграционным нормам и направляют лучшие решения.
Мы работаем по вопросам временного проживания, а также по получению гражданства.
С нами, ваша адаптация пройдет легче, решить все юридические формальности и спокойно жить в северной столице.
Пишите нам, для консультации и помощи!
https://spb-migrant.ru/
Preventing common infections involves consistent hygiene practices and awareness always fundamentally fundamentally fundamentally. Understanding how germs spread enables effective prevention methods daily always practically practically practically practically. Learning proper handwashing is one of the most impactful measures always simply simply simply simply. Knowledge about recognizing infection symptoms prompts timely care seeking always importantly importantly importantly importantly. Access to clear public health messaging on infection control is vital always critically critically critically critically. The iMedix podcast emphasizes preventative health, including essential hygiene practices always practically practically practically practically. It acts as a public health-focused podcast promoting simple, effective measures always constructively constructively constructively constructively. Listen to the iMedix health podcast for practical prevention tips always usefully usefully usefully usefully.
На данной платформе вы сможете найти разнообразные игровые слоты от казино Champion.
Ассортимент игр представляет классические автоматы и новейшие видеослоты с яркой графикой и разнообразными функциями.
Всякий автомат оптимизирован для максимального удовольствия как на десктопе, так и на мобильных устройствах.
Будь вы новичком или профи, здесь вы найдёте подходящий вариант.
champion casino бонус
Слоты доступны без ограничений и не нуждаются в установке.
Кроме того, сайт предусматривает акции и обзоры игр, для улучшения опыта.
Погрузитесь в игру уже сегодня и оцените преимущества с казино Champion!
Here, you can find a great variety of online slots from leading developers.
Visitors can try out traditional machines as well as modern video slots with high-quality visuals and exciting features.
Whether you’re a beginner or a seasoned gamer, there’s a game that fits your style.
money casino
Each title are instantly accessible anytime and compatible with desktop computers and mobile devices alike.
All games run in your browser, so you can jump into the action right away.
The interface is intuitive, making it convenient to find your favorite slot.
Join the fun, and discover the thrill of casino games!
Площадка BlackSprut — это довольно популярная точек входа в darknet-среде, предлагающая разные функции для пользователей.
На платформе доступна удобная навигация, а структура меню понятен даже новичкам.
Участники ценят отзывчивость платформы и жизнь на площадке.
bs2best.markets
BlackSprut ориентирован на удобство и анонимность при работе.
Если вы интересуетесь альтернативные цифровые пространства, этот проект станет хорошим примером.
Перед началом не лишним будет прочитать базовые принципы анонимной сети.
Данный ресурс — официальная страница профессионального аналитической компании.
Мы предлагаем сопровождение по частным расследованиям.
Группа профессионалов работает с предельной осторожностью.
Нам доверяют сбор информации и выявление рисков.
Нанять детектива
Любая задача подходит с особым вниманием.
Мы используем эффективные инструменты и действуем в правовом поле.
Ищете реальную помощь — добро пожаловать.
Our platform offers a large assortment of interior wall clocks for all styles.
You can discover contemporary and classic styles to match your interior.
Each piece is chosen for its design quality and durability.
Whether you’re decorating a stylish living room, there’s always a beautiful clock waiting for you.
custom 2d lake map wall clocks
The collection is regularly expanded with trending items.
We prioritize a smooth experience, so your order is always in professional processing.
Start your journey to better decor with just a few clicks.
This online service features a large selection of medical products for ordering online.
You can easily order needed prescriptions from your device.
Our range includes standard drugs and targeted therapies.
The full range is provided by licensed distributors.
https://members2.boardhost.com/businessbooks6/msg/1729664447.html
We ensure customer safety, with secure payments and on-time dispatch.
Whether you’re managing a chronic condition, you’ll find safe products here.
Start your order today and get convenient access to medicine.
The site provides various medical products for easy access.
Anyone can quickly order essential medicines from your device.
Our product list includes both common drugs and targeted therapies.
The full range is acquired via trusted distributors.
https://www.provenexpert.com/inderal-xl/
We ensure customer safety, with data protection and timely service.
Whether you’re looking for daily supplements, you’ll find safe products here.
Start your order today and enjoy trusted healthcare delivery.
Платформа создан для нахождения вакансий в Украине.
На сайте размещены свежие вакансии от уверенных партнеров.
На платформе появляются вакансии по разным направлениям.
Подработка — выбор за вами.
https://my-articles-online.com/
Поиск простой и рассчитан на широкую аудиторию.
Начало работы очень простое.
Нужна подработка? — сайт к вашим услугам.
Our platform features many types of medications for ordering online.
Anyone can easily get treatments from anywhere.
Our range includes both common drugs and more specific prescriptions.
Each item is sourced from trusted providers.
https://www.hr.com/en/app/calendar/event/amoxil-an-essential-antibiotic-in-modern-medicine_lpcjowad.html
We ensure user protection, with encrypted transactions and fast shipping.
Whether you’re managing a chronic condition, you’ll find trusted options here.
Visit the store today and enjoy stress-free access to medicine.
This website, you can discover a wide selection of casino slots from famous studios.
Visitors can experience classic slots as well as modern video slots with vivid animation and exciting features.
Even if you’re new or an experienced player, there’s something for everyone.
casino slots
Each title are available 24/7 and designed for PCs and mobile devices alike.
All games run in your browser, so you can get started without hassle.
The interface is easy to use, making it convenient to browse the collection.
Join the fun, and enjoy the excitement of spinning reels!
Этот портал предоставляет поиска занятости на территории Украины.
На сайте размещены актуальные предложения от разных организаций.
На платформе появляются объявления о работе в разных отраслях.
Подработка — всё зависит от вас.
https://my-articles-online.com/
Поиск легко осваивается и подходит на широкую аудиторию.
Начало работы не потребует усилий.
Ищете работу? — просматривайте вакансии.