Effie 2025 Eligibility
Any and all marketing communications efforts/campaigns, whether full campaigns or special segments within a campaign are eligible to enter. Retail experience, online, viral, buzz, direct mail, PR, Radio, TV – any medium or any multiple combination of media – any examples of work that demonstrate how you tackled your client’s objectives can be entered.
To enter you must detail the “why” behind the strategy and provide proof that your work achieved the results that were initially set forth before the campaign began.
To enter the EFFIE Awards, your case must contain:
- Campaigns that have run between 1st of January 2024 – 31st of December 2024 (for Sustained Success: at least January 2022 and must include results from 2024).
- Campaigns may have been introduced earlier and may have continued after, but your case must have run predominantly during the eligibility period.
- Entrants, finalists & winners of the previous year’s competition period must update their entry to the current eligibility time period, including results.
- 2024 Gold Effie Winners can only re-enter a category in which they did not win Gold.
- Past Gold Sustained Success winners can re-enter the Sustained Success categories after 3 years – Gold winners from the 2021 competition and earlier are eligible to enter.
2024 David vs. Goliath winning brands (Gold/Silver/Bronze) cannot re-enter these categories in 2025.
Special Circumstances
- For all categories: for campaigns that ran at the end of the eligibility period, you can submit results
that cover the month of January 2025, too. Results can be either brand or business results. - For example: if your campaign ran in winter, starting in November 2024 and lasted until 31st January
2025 you can present results that cover this entire period – including if the data was obtained in
February or March 2025 from a 3rd party (Research Agency, etc.) specifics of each.
Credits:
- We encourage all contributing parties to work together to submit a case, as in many instances collaboration yields the most effective, complete, and successful campaigns. You must credit all of your main strategic and creative partners for each case submitted. Effie also asks for individual credits (team members).
The creation of campaigns and entries should be in line with all other relevant and valid advertising laws, Codes and Regulations.