Effie 2026 Eligibility
Any and all marketing cases, from any discipline, whether full campaigns or specific activities within a campaign, can enter. Retail experience, online, viral, buzz, direct mail, PR, Radio, TV – any medium or any multiple combination of media – any examples of work that demonstrate how you tackled your client’s objectives can be entered.
To enter you must detail the “why” behind the strategy and provide proof that your work achieved the results that were initially set forth before the campaign began.
Data and creative work presented must be specific to the Romania. Test efforts are not eligible.
To enter the EFFIE Awards, your case must contain:
- Campaigns that have run between 1st of January 2025 – 31st of December 2025 (for Sustained Success: at least January 2023 and must include results from 2025).
- Results that illustrate the effectiveness of your case can fall outside of the eligibility period, but must be tied directly to the marketing activity you have entered.
- Campaigns may have been introduced earlier and may have continued after, but your case must have run predominantly during the eligibility period.
- Entrants, finalists & winners of the previous year’s competition period must update their entry to the current eligibility time period, including results.
- 2025 Gold Effie Winners can only re-enter a category in which they did not win Gold.
- Past Gold Sustained Success winners can re-enter the Sustained Success categories after 3 years – Gold winners from the 2022 competition and earlier are eligible to enter.
2025 David vs. Goliath winning brands (Gold/Silver/Bronze) cannot re-enter these categories in 2026.
Special Circumstances
- For all categories: for campaigns that ran at the end of the eligibility period, you can submit results that cover the month of January 2026, too. Results can be either brand or business results.
- For example: if your campaign ran in winter, starting in November 2025 and lasted until 31st January 2026 you can present results that cover this entire period – including if the data was obtained in February or March 2026 from a 3rd party (Research Agency, etc.) specifics of each.
Credits:
We encourage all contributing parties to work together to submit a case, as in many instances collaboration yields the most effective, complete, and successful campaigns. You must credit all of your main strategic and creative partners for each case submitted. Effie also asks for individual credits (team members).
The creation of campaigns and entries should be in line with all other relevant and valid advertising laws, Codes and Regulations.