Effie 2025 Judging
Judging events are held in secure locations led by Effie moderators. Judges are required to sign confidentiality agreements before judging begins. Judges cannot remove materials from the judging session and are individually matched with entries and categories that do not pose a conflict of interest. For example: a judge from the Beverages industry will not judge the Beverages category. Judges are asked to evaluate specific criteria in scoring a case’s overall effectiveness and provide four separate scores analyzing specific attributes of the work.
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Round 2
The final judging will take place in person (1 day/all day)
Grand Effie Judging
The jury will consist of 5 independent people + the Effie Jury President. The 5 jurors come from different areas of expertise: research, creative, strategy, marketing/client, Effie WW representative.
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