Deadline extension for the EFFIE 2007 competition

The deadline for entrying the EFFIE 2007 competition has been extended untill the 16th of March.

During the week of extension, the entry taxes are: 700 euro for the RAAA/IAA members and 1.100 euro for non/members.

The submissions must be sent to the organizing company – Millenium Communications (for more information, please visit www.effie.ro).

Campaigns must have run in 2006, on at least one media support, they must state clear objectives and offer proof of having met or exceeded them. They must combine in the best way all the disciplines that create a successful marketing program – planning, market research, media, creative and account management and to prove the partnership between the agency and the client in building the brand.

The entries will be judged in two rounds, on the 27th and on the 28th of March, at the Howard Johnson Hotel. The winners will be announced during the Award Gala that will take place on the 29th of March, at Bamboo.

The EFFIE jury from this year will be lead by Erich Buxbaum, Regional Director for Europe IAA, and it will be formed by more than 50 professional marketing and communication specialists.

Starting this year, the festival has three new categories: “Pharmaceuticals”, “David vs. Goliath” and “Renaissance”.

Another new aspect of the EFFIE Awards 2007 is the delimitation of the “Food products” category in two separate categories: “Food products I” (e.g. meat and dairy products, pet food) and “Food products II” (Snacks, confectionery and deserts).

This year’s edition of the festival has 18 categories in the contest. All categories have minimum score requirements in order to attain a gold, silver or bronze EFFIE. It is possible, for example, to award a silver and a bronze, but no gold. The Grand EFFIE goes to the campaign that achieves the highest overall score of the year.

The “Promotions FMCG” and “Promotions non-FMCG” categories may not compete for the Grand EFFIE. EFFIE is organized by IAA Romania and by the Romanian Advertising Agencies Association (RAAA). The 2007 edition is organized with the support Millenium Communications.

For any further information, please contact:
Irina Florea
PR Manager
Millenium Communications
Phone – 0730 202 281
E-mail – irina.florea@milleniumcommunications.ro

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