Romanian Effie 2019 edition’s winners:
PACKAGED FOOD
SILVER
Campaign: KFC Garlic Sauce
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
PERSONAL CARE PRODUCTS & SERVICES
SILVER
Campaign: 5000 steps challenge
Brand: Rexona
Client: Unilever România
Submitted by: Propaganda
Other Credits: Mindshare | Kubis Interactive
HOUSEHOLD SUPPLIES & SERVICES
BRONZE
Campaign: Strong and Soft
Brand: Pufina
Client: Pehart Tec Grup
Submitted by: Jazz Communication
Other Credits: UM România
ALCOHOLIC BEVERAGES – BEERS
BRONZE
Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries & Graffiti BBDO
Other Credits: Kubis Interactive | Media Investment | Brand New
BRONZE
Campaign: The Proper Men of the New Generation
Brand: Neumarkt
Client: Heineken
Submitted by: McCann Worldgroup România
Other Credits: Starcom
NON-ALCOHOLIC BEVERAGES
BRONZE
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
RESTAURANTS
BRONZE
Campaign: KFC Booster – Limited Edition
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
FINANCIAL SERVICES
BRONZE
Campaign: Do What’s Best For You
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media România | Kaleidoscope Proximity | PGM!
BRONZE
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
BRONZE
Campaign: Save Your Time
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
MEDIA & ENTERTAINMENT
BRONZE
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
TELECOMMUNICATIONS
BRONZE
Campaign: The Unsubscription
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
SILVER
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
SILVER
Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
GOLD
Campaign: Shoelaces
Brand: Orange
Client: Orange
Submitted by: Publicis România
Other Credits: Initiative Media
OTHER PRODUCTS & SERVICES
BRONZE
Campaign: You never know when bad luck strikes
Brand: catmobile
Client: Catmobile.ro
Submitted by: Sector 7
SHOPPER MARKETING
BRONZE
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
BRANDED CONTENT
GOLD
Campaign: KFC Boxmaster – Friendzone
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
SEASONAL MARKETING
BRONZE
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
BRONZE
Campaign: KFC Xmas Bucket – When Mom Allows
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
GOLD
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
GOLD
Campaign: The Heart Sewing Kit
Brand: Asociația Inima Copiilor
Client: Asociația Inima Copiilor
Submitted by: Mercury360 Communications
Other Credits: Cosânzeana (Laura Leonte)
GOLD
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
GOLD
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
BRAND EXPERIENCE
GOLD
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
GOLD
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
USE OF INFLUENCERS
BRONZE
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
MEDIA IDEA
BRONZE
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
POSITIVE CHANGE – BRANDS (CSR)
GOLD
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
POSITIVE CHANGE – NON PROFIT
SILVER
Campaign: Life Hangs by a Thread of Hair
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Submitted by: Ogilvy Group România
Other Credits: Mediacom | ThinkDigital
SUSTAINED SUCCESS
SILVER
Campaign: The Playful Bank
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!