Effie 2020 Scoring Committee

Charlie Hiscocks, Jury Chair Effie 2020 and Founder of Curious Eye Ltd, will also lead the Effie 2020 Scoring Committee, a structure formed this year to establish the nominees and the winners of the competition.















Following the Effie Worldwide’s recommendations and continuing to bring changes to improve the festival, Effie Romania introduces this year the Scoring Committee structure:

A group of specialists will set the thresholds for the final round, establishing the nominees of this edition, as well as the winners of Effie 2020 competition after the second judging round. The finalists and winners thresholds will be decided based on the percentages set internationally.


Effie 2020 Scoring Committee’s members are:

Charlie Hiscocks, Jury Chair Effie 2020 & Founder – Curious Eye Ltd // Mihai Bârsan, President of the 2020 Organizing Committee & Business Leader, Entrepreneur // Iulia Pencea, Market Leader Nielsen Romania and Miruna Dumitriu, Senior Consultant, Audit, Financial Services Industry Deloitte Romania.

Nielsen Romania and Deloitte Romania are traditional partners of the Effie judging process, contributing with research data for the Jury members and the competition’s audit


Mihai Bârsan, President of the 2020 Organizing Committee & Business Leader, Entrepreneur

Mihai Barsan is an accomplished business leader, contributing to several business turnarounds, as well as accelerating growth cycles in Executive or Advisory capacity.

Mihai had a successful marketing career, his latest corporate position being that of VP Marketing and Strategy for Ursus Breweries.

Since 2019, he started an independent entrepreneurial career, advising businesses such as Therme, Untold and Zarea SA and co-founding the EpicVisits.com startup.

Mihai is a passionate believer in the power of Storytelling: in the world today it’s not the side with the biggest army that wins, but the side with the best story. And a passionate believer in wielding this power for the Good.















Iulia Pencea, Market Leader Nielsen Romania

Iulia has a vast experience in various industries and research methodologies, both in Romania and in markets around Eastern Europe & Middle East where she held a series of strategic roles. The access to very detailed information about industry’s drivers and performance, as well as the wide vision on consumers and markets evolution, make Iulia one of the most relevant voices in the research industry.


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Miruna Dumitriu, Senior Consultant, Audit, Financial Services Industry Deloitte Romania

Miruna is an Audit Senior Consultant within Deloitte Romania, where she began her career in 2014. She graduated Electrical Engineering within UPB and a Master in Financial Management at Vlerick, Belgium. Miruna is a joyful person, very communicative and customer-oriented, these being key factors in determining her to choose a careen in the services industry, especially audit. She also likes travelling, reading and spending quality time with friends and family.
















To submit their entries, the participants will need to access the following link: https://effie-romania.acclaimworks.com/. Through this platform the agencies can submit their works until October 21st 2020.

The Effie 2020 Judging Process will be held in two judging phases: first round for establishing the Effie Finalists and a second one to determine the Effie Winners. Both of the judging rounds and the 2020 Effie Awarding Gala will take in November, in an online format.


Romanian Effie Awards 2020:

An event by: IAA & UAPR

Supported by: Kaufland Romania, Coca-Cola, Philip Morris & Ursus Breweries

Strategic partners: Deloitte & Nielsen


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