Effie 2021: Winners

PACKAGED FOOD

SILVER

Campaign: THE BATTLE OF FAINOŞAG – Ion vs Ionuţ

Brand: Ardealul

Client: Orkla Foods

Lead Agency: McCann Worldgroup România

Contributing Agencies: Zenith România | Griffin Advertising | FRONT LINE MARKETING

FINALIST

Campaign: Eduard, president of the block

Brand: Edenia

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client Service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Adrian Vladut // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM, Manuela Tutunica // Media Performance Specialist STARCOM, Andreea Ivanov // Performance Media Consultant STARCOM

FINALIST

Campaign: THE EMOTIONAL ANCHOR

Brand: HOCHLAND

Client: Hochland

Lead Agency: LEO BURNETT

Contributing Agencies: STARCOM | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ioana Proca // Senior Strategic Planner LEO BURNETT, Dinu Gojan // Group Creative Director LEO BURNETT, George Popa // Art Director LEO BURNETT, Elena Negrescu // Copywriter LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Sandra Radu // Brand Communication Manager LEO BURNETT, Eliza Toma // Brand Communication Manager LEO BURNETT, Maria Sarivan // Senior Strategic Planner LEO BURNETT, Andreea Pandelea // Head of Lifestyle MSL The Practice, Alexandra Nedelcu // Communication Manager MSL The Practice, Corneliu Tiron // Strategy and Solutions Lead STARCOM, Dinu Maftei // Media Client Manager STARCOM, Mihai Bonca // Marketing Strategy Consultant Brand Architects

SNACKS & DESSERTS

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead Publicis România, Bianca Loboda // Client Lead Publicis România, Diana Pasoi // Sr Brand Manager Publicis România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

PERSONAL CARE PRODUCTS & SERVICES

SILVER

Campaign: Always Open Talks

Brand: Always

Client: P&G România

Lead Agency: Graffiti PR

Contributing Agencies: GRUP ADVERTISING | MediaCom

Team: Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Alexandru Aron // Creative Director Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Mădălina Săvulescu // Communication Director Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Monica Arapalea // Brand Manager P&G, Răzvan Resmerita // Communication Director P&G, Mihaela Neagoe // Digital Media Specialist Mediacom România, Monica Petricica // Strategic & Activation Planning Lead – P&G Baby Care, Fem Care, Hair Care Mediacom România, Amalia Tofor // Executive Director Group Advertising, Vlastimir Milanovic // Producer Jupiter Film

BRONZE

Campaign: The Real Experiment

Brand: Pampers

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Irina Becher // Creative Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR, Anca Vrabiescu // Digital Account & Planning Manager Performance Mediacom România, Monica Petricica Monica Petricica // Strategic & Activation Planning Lead Mediacom România

FINALIST

Campaign: Let the #StoriesInsideUs be heard!

Brand: Libresse România

Client: ESSITY România

Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency

Contributing Agencies: Zenith România | ACTIV AD

Team: Alina Gheorghe // Managing Partner Xperience Media Lab, Adrian Enache // CEO/Co-Founder OMNIPERFORM Agency, Mădălina Stroescu // Group Account Director OMNIPERFORM Agency, Cristina Stroescu // Digital Performance Specialist OMNIPERFORM Agency, Ruxandra Marcu // Senior Copywriter OMNIPERFORM Agency, Ştefan Sima // Senior Art Director OMNIPERFORM Agency, Diana Fulga // SEE Digital Marketing Manager ESSITY ROMÂNIA, Gabriela Tutui // Media Client Manager ZENITH ROMÂNIA, Simona Dobrică // Senior Communications Planner ZENITH ROMÂNIA, Andreea Stanciu // Digital Client Manager ZENITH ROMÂNIA, Cristian Gaspar // Senior Performance Specialist ZENITH ROMÂNIA, Ştefan Rogojinaru // Programmatic Specialist ZENITH ROMÂNIA, Georgian Zavoianu // Performance Specialist ZENITH ROMÂNIA, Robert Lincu // Precision Specialist ZENITH ROMÂNIA, Irina Dragomir // Client Service Manager ACTIV AD, Alexandra Dinovici // SEE Libresse Marketing Manager , Olivia Staicu // ROBG Libresse Brand Manager

HOUSEHOLD SUPPLIES & SERVICES

SILVER

Campaign: Strong & Soft 2

Brand: Pufina

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director Connect Media, Carmen Opris // General Manager Promis Advertising, Georgeta Ivan //

Account Promis Advertising, Andrei Stanciu // Copywriter, Mircea Vlase // Art Director, Raluca Craioveanu // Account Director, Irina Matei // Account Manage, Manuela Obreja // Brand Manager, Cristian Todean // Junior Brand Manager & Designer

BEVERAGES – ALCOHOL

SILVER

Campaign: Live Beyond What Ifs

Brand: Beck’s

Client: Bergenbier SA

Lead Agency: Fractal Communications

Team: Alex Petrescu // Strategy x Creative Director Fractal Communications, Mina Ionescu // Head of Digital Fractal Communications, Alecsandra Apostolescu // Senior Planner Fractal Communications, Mihai Țițirig // Senior Copywriter Fractal Communications, Melania Adam // PR Consultant Fractal Communications, Mădălina Gogu // Account Director Fractal Communications, Elena Grigore // Account Manager Fractal Communications, Cristina Airinei // Senior Digital Account Manager Fractal Communications, Octavian Aftanasă // Social Media Manager Fractal Communications, Cristian Nichita // Senior Art Director Fractal Communications, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Director Molson Coors Romania Bergenbier SA, Andrei Constantin // Senior Brand Manager Premium Brands & Portfolio Bergenbier SA, Andreea Nistor // Brand Manager Bergenbier SA, Agatha Müler // Senior Art Director

SILVER

Campaign: THE MOST BEER-SODA

Brand: Ursus Cooler

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager Media Investment

BEVERAGES – NON-ALCOHOL

SILVER

Campaign: Pepsi Retro Studio

Brand: Pepsi

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agency: OMD România

Team: Alex Tocilescu // Senior Copywriter DDB România, Mihai Calotă // Senior Art Director DDB România, Ştefan Vasilachi // Creative Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Roxana Țâmpău // Managing Director DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director Kubis, Iuliana Dragomir // Senior Brand Manager PepsiCo România, Delia Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela Badanga // Junior Brand Manager PepsiCo România, Laurențiu Ion // Digital & Media Manager PepsiCo România, Dana Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria Ilie // Senior Media Manager OMD România, Irene Derasadurian // Media Manager OMD România

FINALIST

Campaign: Everything Will Be Alright

Brand: Aqua Carpatica

Client: Valvis Holding

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Screen Native

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Roxana Cristea // Group Creative Director Cohn & Jansen Creative Network, Daniel Moisa // Art Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Raluca Popescu // Social Media Manager Valvis Holding, Cristian Megherlich // Creative Director Valvis Holding, Jean Valvis // President & General Director Valvis Holding, Valentina Vesler // Head of Communication and Advertising Valvis Holding, Andreea Badea // Art Director Valvis Holding, Gabriel Săftescu // Media Manager Valvis Holding, Tudosie Menotty // Special Project Manager Valvis Holding, Andreea Velicoiu // Social Media Manager Valvis Holding, Mugur Pătrașcu // Managing Partner Screen Native, Alexandra Dinu // Account Manager Screen Native

DURABLES

SILVER

Campaign: Thank Yourself Later

Brand: OSKAR

Client: PPG România

Lead Agency: Next Advertising

Team: Andrei Tripşa // Creative Director Next Advertising, Ruxandra Muntean // Media Director Next Advertising, Bogdan Tudosie // Senior Copywriter Next Advertising, Cezar Panait // Group Creative Director Next Advertising, Petra Martin // Art Director Next Advertising, Maximilian Barat // Digital Media Manager Next Advertising, Vasile Petrescu // Art Director Next Advertising, Sorin Popescu // Managing Partner Next Advertising, Alexandru Tunaru // Head of Digital Next Advertising, Ioana Miclea // Account Executive Next Advertising, Adrian Ion // Marketing Director PPG ROMANIA S.A, Monica Novac // Brand Manager PPG ROMANIA S.A, Eugen Terchila // Media Manager , Irina Serbulea // Social Media Copywriter , Alexandra Bajan // Account Manager

RETAIL

GOLD

Campaign: The Little Box of Greens

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis România

Contributing Agency: Graffiti PR

Team: Otilia Coman // Copywriter Publicis România, Camelia Efrimov // Production Manager Publicis România, Ilinca Necula // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Elena Tănase // Client Manager Publicis România, Corina Panait // Digital Client Manager Publicis România, Carmina Pohontu // Digital Client Manager Publicis România, Corina Tudor // Client Service Director Publicis România, Alina Silivestru // Digital & Media Specialist Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Luiza Vrînceanu // Head of Corporate Causes & CSR Carrefour, Narcis Horoianu // CMO Carrefour, Miruna Micsan // Brand Manager Carrefour, Oana Pascu // Project Manager Corporate Causes Carrefour, Ana Lixandru // Junior PR & CSR Specialist Graffiti PR, Irina Botezatu // PR& CSR Consultant Graffiti PR, Loredana Ianus // Communications Director Graffiti PR

FINALIST

Campaign: House Rules

Brand: Carrefour

Client: Carrefour

Lead Agency: Publicis România

Team: Casiana Maria Horobeanu // Copywriter Publicis România, Elena Manolache // Brand Manager Publicis România, Carmina Pohontu // Brand Manager Publicis România, Sherin Arabo // Art Director

Publicis România, Ilinca Necula // Brand Manager Publicis România, Loredana Barla // Senior Brand Strategist Publicis România, Elena Carcu // Copywriter Publicis România, Mihaela Dinu // Copywriter Publicis România, Roberta Schuster // Art Director Publicis România, Otilia Coman // Copywriter Publicis România, Irina Stoleru // Art Director Publicis România, Corina Tudor // Client Lead Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Brand Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Claudia Rusu // Head of Commercial Communication Carrefour, Andreea Bragaru // Communication Responsible Carrefour, Nicoleta Baicu // Head of Digital & Ecommerce Marketing Carrefour, Mircea Tomescu // Communication Marketing Director Carrefour

FINALIST

Campaign: Opening Romanian Wine

Brand: Carrefour

Client: Carrefour

Lead Agencies: Publicis România & Graffiti PR

Team: Otilia Coman // Copywriter Publicis România, Loredana Barla // Brand Strategist Publicis România, Carmina Pohontu // Digital Brand Manager Publicis România, Elena Manolache // Client Manager Publicis România, Irina Stoleru // Art Director Publicis România, Ilinca Necula // Client Manager Publicis România, Sebastian Romano // Group Creative Director Publicis România, Corina Tudor // Client Service Director Publicis România, Alin Badiu // Group Creative Publicis România, Elena Tănase // Brand Manager Publicis România, Corina Panait // Client Manager Publicis România, Iulia Botar // CSR & Communication Director Graffiti PR, Ana Huiban // PR & CSR Specialist Graffiti PR, Alexandra Caltun // PR & CSR Consultant Graffiti PR, Irina Ciocan Stănescu // Managing Partner Graffiti PR, Oana Pascu // Project Manager Corporate Causes Carrefour, Luiza Vrînceanu // Head of Corporate Causes & CSR Carrefour, Diana Falan // Brand Manager Carrefour, Titus Dumitrescu // Executive Creative Director Carrefour, Narcis Horoianu // Chief Marketing Officer Carrefour

RESTAURANTS

SILVER

Campaign: The Wings and Strips Anti-manifesto

Brand: KFC

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

Team: Costin Bogdan // Executive Creative Director McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Paula Ionescu // Copywriter McCann Worldgroup România, Mihai Constantinescu // Art Director McCann Worldgroup România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România

E-COMMERCE

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Team: Fulvia Olaru // Brand Communication Manager LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Oana Năstase // Senior Planner LEO BURNETT, Miruna Potop // Copywriter LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Alexandru Dumitrescu // Creative Director LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Bianca Naumovici-Bella // AV Producer LEO BURNETT, Raluca Acuculitei // Brand Communication Executive LEO BURNETT, Raluca Monac // Head of Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager Conversion

SILVER

Campaign: We’re just asking questions!

Brand: Catmobile.ro

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Dragoş Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content

BRONZE

Campaign: OLX: You’ll find a way

Brand: OLX

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

Team: Ema Ionescu // Client Lead Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Miruna Baias // Brand Strategist Publicis România, Casiana Maria Horobeanu // Copywriter Publicis România, Sherin Arabo // Art Director Publicis România, Mihnea Gheorghiță // Copywriter Publicis România, Alexandru Deaconu // Art Director Publicis România, Roxana Niculae // Client Manager Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul Neagoe // Business Manager OLX Group, Andi Voicila // Head of Design OLX Group, Alina Nechifor // Senior Communication Manager MSL The Practice, Monica Jitariuc

// Managing Director MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Maria Cojocariu // Media Director Media Investment, Loredana Hamza // Digital Media Planner Media Investment, Alexandra Enea // Digital Media Director Media Investment

ENERGY

SILVER

Campaign: Rompetrol Go: Engage to Stay

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

Team: Georgiana Cujba // Project Manager GMP+WEBSTYLER, Ondina Olariu // Client Service Director GMP+WEBSTYLER, Amalia Boldea // Account Director GMP+WEBSTYLER, Bogdan Niţu // GM & Head of Strategy GMP+WEBSTYLER, Rebeca Juverdeanu // Art director GMP+WEBSTYLER, Anca Uscatescu // Graphic designer GMP+WEBSTYLER, Mihai Fetcu // Creative Director GMP+WEBSTYLER, Cosmin Bumbacea // Copywriter GMP+WEBSTYLER, Ioana Proca // Head of Planning GMP+WEBSTYLER, Răzvan Stanga // Development GMP+WEBSTYLER, Sorina Fister Talasman // Marketing executive Rompetrol, Olga Ionescu // Retail brand manager Rompetrol, Teodora Dumitrescu // Marketing executive Rompetrol, Ioana Enache // Loyalty & Digital Manager Rompetrol, Costin Marcu // Digital Marketing Coordinator Rompetrol, Serghei Sevcenco // Head of Marketing Retail Rompetrol

BRONZE

Campaign: New Beginnings

Brand: ENGIE România

Client: ENGIE România

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

Team: Victor Trifan // Art Director Cheil Centrade, Bogdan Popescu // Art Director Cheil Centrade, Corneliu Radu // Copywriter Cheil Centrade, Maria Trepcea // Group Account Director Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Alexandru Roșca // Group Creative Director Cheil Centrade, Alina Zaharescu // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Mara Grigorescu // Account Director Cheil Centrade, Amalia Anghel // Head of Corporate Communication ENGIE, Loredana Modoran // Project Manager ENGIE, Ramona Sărărescu // Project Manager ENGIE, Andreea Ionescu // Coordonator Comunicare Internă ENGIE, Iulian Moga // Director Cyclop Film, Marius Bucur // Producer Cyclop Film, Vitalie Brega // Photographer Cyclop Film, Adi Bulboacă // Videographer Cyclop Film, Silvia Matei // Image Editor Chainsaw Studio, Hasan Nasser // Sound Editor Chainsaw Studio

FINANCIAL SERVICES

GOLD

Campaign: Stay@HomeBank

Brand: ING

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

Team: Valentin Suciu // Creative Director Jazz Communication, Roxana Ionita // Sr. Account Manager Jazz Communication, Corneliu Dobrea // Art Director Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Andreea Călăraşu // Digital Creative Planner Jazz Communication, Erna Vitalariu // Senior Content Marketing Specialist ING BANK, Silvia Mihailescu // Marketing and Communication Director ING BANK, Irina Popescu // Senior Marketing Specialist ING BANK, Wenka Onje Booij // Brand & Marketing Lead ING BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Silvia Jalea // External & Internal Communication Lead ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Andreea Siran // Copywriter , Cătălina Groza // Copywriter , Simona Straut // Marketing Operations Manager , Felicia Stoica // Senior Copywriter

SILVER

Campaign: Live the new priceless NCP

Brand: MASTERCARD

Client: MASTERCARD

Lead Agency: McCann Worldgroup România

Contributing Agencies: Golin | CaratRomânia

Team: Dragoş Vintu // Business Lead McCann Worldgroup România, Andreea Nitu // Account Manager McCann Worldgroup România, Cătălin Dobre // Chief Creative Officer McCann Worldgroup România, Anne Scheep // Senior Brand Experience Planner McCann Worldgroup România, Costin Bogdan // Executive Creative Director McCann Worldgroup România, Andrei Florian // Senior Strategic Planner McCann Worldgroup România, Lucian Cernat // Group Creative Director McCann Worldgroup România, Karla Georgescu // Senior Art Director McCann Worldgroup România, Olivia Spanu // Senior Copywriter McCann Worldgroup România, Andrei Mihailescu // Senior Copywriter McCann Worldgroup România, Lucia Rusu // Jr. Account Manager McCann Worldgroup România, Sabina Popa // Senior Art Director McCann Worldgroup România, Anca Tinica // Senior Account Manager McCann Worldgroup România, Mădălina Anghel // Senior Account Manager MRM // McCann România, Andreea Sofrone // Group Account Director MRM // McCann România, Cristina Tigau // Digital Lead Carat România, Cristian Costache // Media Client Lead Carat România, Marina Constanda // Project Director Golin România, Raluca Nicolaescu // Marketing Director Romania MASTERCARD

BRONZE

Campaign: “This, this and this” from ING

Brand: ING

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | Multi Media Est

Team: Ioana Cadir // Group Account Director Jazz Communication, Adina Basag // Senior Copywriter Jazz Communication, Vio Pintilie // Art Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Roxana Ionita //Sr. Account Manager Jazz Communication, Nicoleta Dumitru // Account Manager Jazz Communication, Bogdan Pustea // Sr. Marketing Specialist ING BANK, Corina Manole // Senior Content Marketing ING BANK, Iuliana Duta // Sr. Social Media Manager ING BANK, Wenka Onje Booij // Brand & Marketing Lead ING BANK, Cătălina Grozea // Copywriter

BRONZE

Campaign: First to make a difference

Brand: First Bank

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

Team: Ana Maria Rădulescu // Sen Account Manager Cheil Centrade, Mihai Gongu // ECD SEE Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Adi Bulboacă // Videographer Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Dragoş Aliciu // Senior Copywriter Kubis, Marius Goleanu // Senior Art Director Kubis, Gabriela Lupaș-Țicu // Chief Marketing & Operations Officer NN România, Cristina Maca // Head of Brand & Communication NN România, Luiza Mateiaș // Brand Communication Manager NN România, Elena Neicu // Corporate Communication Manager NN România, Mihaela Mocioi // Communication Manager MMS COMMUNICATIONS ROMÂNIA, Iulia Dăncilă // Producer Studioset, Anton Groves // Director Studioset, Arkadiy Kreslov // DOP Studioset, Mircea Lăcătuș // Senior video editor Chainsaw Studio

FINALIST

Campaign: We Stay Open

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agencies: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR,

Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela Stancescu // Group Account Director Wavemaker România

FINALIST

Campaign: The Alternative

Brand: NN România

Client: NN România

Lead Agencies: Cheil Centrade & Kubis

Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

MEDIA & ENTERTAINMENT

GOLD

Campaign: Tuff Money – The Morality Stoplight

Brand: HBO’s Tuff Money (Bani Negri)

Client: HBO România

Lead Agency: Glitch Shop

Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Team: Dan Stănescu // Creative Director Glitch Shop, Alexandru Cristea // Project Manager Glitch Shop, Cosmin Simionescu // Art Director Glitch Shop, Andrei Dragotă // Copywriter Glitch Shop, Magda Lişcă // Digital Marketing Manager HBO România, Ofelia Năstase // PR Manager HBO România, Florin Vasilică // Backend Developer Nexio, Andrei Simion // Frontend Developer Nexio, Matei Stănuleț // Lead Developer Nexio, Diana Simion // Researcher & Facilitator Exact Business Solutions, Julien Zidaru // Managing Partner Exact Business Solutions, Laura Scarlat // Market Research Consultant Exact Business Solutions, Lăcrămioara Loghin // Managing Director Exact Business Solutions, Răzvan Zamfira // Information Designer Studio Interrobang, Monica Stanciu // Strategy Director Mediacom România, Irina Catanchin // Director Brand & Content Marketing Romania

SILVER

Campaign: Keep Santa Safe

Brand: TikTok

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

Team: Ciprian Frunzeanu // Senior Art Director Publicis România, Miruna Dumitrescu // Group Creative Director Publicis România, Ioana Dumitrascuta // Client Lead Publicis România, Adina Albu // Senior Client Lead Publicis România, Alexandra Crăciun // Senior Digital Client Executive Publicis România, Ioana Mihai // Senior Brand Strategist Publicis România, Laura Savu // Global Community Manager TikTok, Elena Cîrîc // EU Head of Growth TPS Engage, Andreea Maria // Catalog Manager Hahaha production, Corina Vilcu // Head of promo Global Records

TELECOMMUNICATIONS

SILVER

Campaign: NETWORK

Brand: ORANGE

Client: Orange România

Lead Agency: Publicis România

Contributing Agency: Initiative Media România

Team: Cristian Anton // Art Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mihaela Neatu // Copywriter Publicis România, Alina Vija // Senior Account Manager Publicis România, Sebastian Mogos // Digital Client Manager Publicis România, Raluca Kovacs // Chief Strategy Officer Publicis România, Alexandru Negoescu // Group Creative Director Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Daniel Raicea // Deputy Director Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Marius Farcasanu // Web Graphic Designer Publicis România, Anca Stancov // Media Specialist Orange România, Loredana Jucan // Communication Specialist Orange România, Crina Chiru // Consumer Communication Manager Orange România, Mirela Bosoi // Head of Brand and Communication Orange România, Alina Gruianu // Account Director & Head of Unit Initiative Media România, Andreea Corbos // Account Manager Initiative Media România

SILVER

Campaign: Ghiţă switches to Telekom

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai

Lucanu// Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

SILVER

Campaign: Smart TV Stick launch

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Andrei Petrea // Art Director LEO BURNETT, Loredana Paraschiv // Senior Account Executive LEO BURNETT, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication Telekom România

MEDICAL SERVICES & HEALTHCARE PRODUCTS

BRONZE

Campaign: Listen To Your Body

Brand: Regina Maria

Client: Regina Maria

Lead Agency: CAP

Contributing Agency: Media-tique

Team:Codin Caradimu // Creative Partner CAP, Marius Aldea // Copywriter CAP, Attila Hun // Senior Art Director CAP, Laurentiu Lupu // Art Director CAP, Catalin Rulea // Senior Art Director CAP, Sanziana Serbanescu // Account Director CAP , Cristina Purcarea Managing Partner CAP, Greta Redeleanu // Marketing Director Regina Maria, Cristiana Vago // Communication Manager Regina Maria, Alina Bacalu // Head of Corporate Communication Regina Maria, Raluca Stincescu // Jr Digital Marketing Specialist Regina Maria, Andreea Laca // Outpatient Brand Manager Regina Maria, Raluca Stoica // Laboratory&Imaging Brand Manager Regina Maria, Lavinia Buzi // Head of Buying Media-tique

DAVID VS. GOLIATH

BRONZE

Campaign: Tazz delivers (almost) anything

Brand: Tazz by eMAG

Client: HCL Online Advertising

Lead Agency: Jazz Communication

Contributing Agency: United Media Services

Team: Valentin Suciu // Creative Partner Jazz Communication, Irina Pencea // Managing Partner Jazz Communication, Oana Oprea // Creative Planner Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Bogdan Apalaghiei // Art Director Jazz Communication, Gabriel Nistoran // Performance Manager HCL Online Advertising, Andrada Farcas // Copywriter HCL Online Advertising, Mihai Brenda // Chief Commercial Officer HCL Online Advertising, Alin Serban // CEO HCL Online Advertising, Dragoş Andronache // Head of Digital United Media Services, Lavinia Ghise // Senior Performance Manager United Media Services, Cătălina Ciociltan // Digital Strategy Director United Media Services, Cezarina Ionita // Art Director , Iasmina Jianu // Marketing Manager , Cătălina Groza // Copywriter

SPORTS MARKETING

FINALIST

Campaign: Romania plays!

Brand: Timișoreana

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agency: Media Investment

Team: Ioana Mihai // Senior Brand Strategist Publicis România, Theodor Sandu // Group Creative Director Publicis România, Mădălina Udrea // Client Lead Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Marian Dragomir // Social Media Specialist Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Senior Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Zoltan Barti // Digital Manager Media Investment

SEASONAL MARKETING

SILVER

Campaign: Christmas Bucket

Brand: KFC

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România

BRONZE

Campaign: We’re just asking questions!

Brand: Catmobile.ro

Client: Catmobile.ro

Lead Agency: Sector 7 HUB

Contributing Agency: Dare Digital

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Dragoş Stircea // Manager Departament Marketing Catmobile.ro, Elena Teleman // Specialist Marketing Catmobile.ro, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content

FINALIST

Campaign: Scare your bank!

Brand: First Bank

Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

Team: Mihai Gongu // ECD SEE Cheil Centrade, Andreea Predoiu // Account Executive Cheil Centrade, Roxana Niță // Group Creative Director Cheil Centrade, Ana Maria Tănasă // Art Director Cheil Centrade, Alexandru Iliescu // Copywriter Cheil Centrade, Monica Garbur // AV producer Cheil Centrade, Carmen Miruță // Client Service Director Cheil Centrade, Bianca Cauc-Bitu // Account Director Cheil Centrade, Viorel Ruse // Marketing & Communication Director First Bank, Mihai Terecoasă // BTL & Production First Bank, Alina Petcu // Marketing Specialist First Bank, Daniela Bărăitaru // Marketing Specialist Insights & Social Media First Bank, Mihail Tănase // Senior Marketing Specialist First Bank, Cristina Drașovean-Oniceanu // Senior PR & CSR Specialist First Bank, Marius Bucur // Director Cyclop Film, Tudor Lucaciu // DOP Cyclop Film, Mircea Lăcătuș // Senior video editor Chainsaw Studio, Elena Munteanu // Senior Media Manager OMD România, Crenguța Roșu // Co-Managing Partner & Founder DC Communication

FINALIST

Campaign: #SmallReasonsToCelebrate

Brand: Pepsi

Client: PepsiCo

Lead Agencies: Kubis & OMD România

Team: Carina Toma // Group Creative Director Kubis, Georgiana Feriu // Account Manager Kubis, Vlad Iosipescu // Social Media Manager Kubis, Victor Firan // Senior Art Director Kubis, Ionuţ Avădanei //

Director of Photography Kubis, Sebastian Luba // Head of Social Media Kubis, Ada Gheorghiu // Group Account Director Kubis, Talida Cristea // Chief Operating Officer Kubis, Bianca Manescu // Head of

Strategy Kubis, Alexandra Aliman // Copywriter Kubis, Alexandra Tudor // Senior Strategic Planner Kubis, Alexandra Constantin // Brand Manager PepsiCo România, Oana Andone // Digital Specials Beverages PepsiCo România, Laurențiu Ion // Sr. Media & Digital Manager Beverages, East Balcans, Baltics & Israel PepsiCo România, Iuliana Dragomir // Sr. Brand Manager PepsiCo România, Delia Corniciuc // Sr. Marketing Manager Beverages PepsiCo România, Emanuela Badanga // Jr. Brand Manager PepsiCo România, Dana Constantin // Digital Manager OMD România, Răzvan Meirosu // Media Director OMD România, Maria Man // Social Media Manager

FINALIST

Campaign: A different X-mas Story: Calling Santa

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Andreea Sava // Account Manager LEO BURNETT, Iulia Cocîrlea // Junior Copywriter LEO BURNETT, Claudia Drăghia // Graphic Designer LEO BURNETT, Grațiela Sevastița // Brand and Marketing Communication Expert Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Florina Serban // Corporate Responsibility Expert Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România

FINALIST

Campaign: Keep Santa Safe

Brand: TikTok

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

CORPORATE REPUTATION

BRONZE

Campaign: We Stay Open

Brand: BCR

Client: BCR

Lead Agency: Cohn & Jansen Creative Network

Contributing Agency: Wavemaker România

Team: Andrei Cohn // Managing Partner & Creative Director Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Cristina Abdel // Strategic Planner Cohn & Jansen Creative Network, Cătălina Ceparu // Senior Copywriter Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Oana Știrbu // Account Manager Cohn & Jansen Creative Network, Arina Stoenică // Group Account Director Cohn & Jansen Creative Network, Ionuţ Stanimir // Executive Director of Marketing and Communication BCR, Ana Maria Ghiurca // Head of Online Marketing BCR, Bogdan Lefter // Senior Brand Manager BCR, Ovidiu Popa // Online Expert BCR, Gabriela Nicolae // Brand Manager BCR, Gabriel Daniel Stanciu // Online Specialist BCR, Andree Blejan // Online Communication Expert BCR, Laura Plugaru // Social Media Expert BCR, Cătălin Lupoaie // Manager Senior Comunicare și Afaceri Publice BCR, Doina Savin // Account Manager Wavemaker România, Mădălina Tutuianu // Offline Media Planner Wavemaker România, Mihaela Stancescu // Group Account Director Wavemaker România

BUSINESS TO BUSINESS

SILVER

Campaign: #SmallBusinessesFan

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România

BRONZE

Campaign: Reopen on OLX

Brand: OLX

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

Team: Roxana Niculae // Client Manager Publicis România, Ema Ionescu // Client Lead Publicis România, Miruna Baias // Brand Strategist Publicis România, Titus Dumitrescu // Executive Creative Director Publicis România, Vlad Socianu // Senior Art Director Publicis România, Sebastian Romano // Group Creative Director Publicis România, Alin Badiu // Group Creative Director Publicis România, Cosmin Anghel // Senior Copywriter Publicis România, Roxana Bularca // Client Manager Publicis România, Cristina Sauciuc // Brand Manager OLX Group, Paul Neagoe // Business Manager OLX Group, Andi Voicila // Head of Design OLX Group, Ioana Vrânceanu // Head of Sales OLX Group, Alina Nechifor // Senior Communication Manager MSL The Practice, Oana Bulexa // Managing Director MSL The Practice, Monica Jitariuc // Managing Director MSL The Practice

BRAND EXPERIENCE

GOLD

Campaign: Rompetrol Go: Engage to Stay

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

GOLD

Campaign: Killer Discounts

Brand: KFC

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agency: UM România, Golin

Team: Simona Suman // Executive Creative Director MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM // McCann România, Laura Belc // Group Creative Director MRM //

McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Adina Stănescu // Group Creative Director, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

SILVER

Campaign: OLX: You’ll find a way

Brand: OLX

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

BRONZE

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Team: Silviu Nedelschi // Executive Creative Director Publicis România, Horia Girbea // Copywriter Publicis România, Alexandru Tofan // Digital Art Director Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Camelia Efrimov // AV Production Lead Publicis România, Mădălin Dragnea // Sr Art Director Publicis România, Mirela Iordache // Client Manager Publicis România, Adina Albu // Sr. Client Lead Publicis România, Andrei Purecel // Client executive Publicis România, Bianca Loboda // Client Lead Publicis România, Adriana Dinu // Digital client manager Publicis România, Veronica Ciacoveanu // Digital Client Lead Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Marius Farcasanu // Web Graphic Designer Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Diana Maftei // Art Director Publicis România, Emil Mititelu // Digital Client Lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director MSL The Practice

FINALIST

Campaign: eMAG: A job for Santa

Brand: eMAG România

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Keep Santa Safe

Brand: TikTok

Client: TikTok

Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

FINALIST

Campaign: Epic Birthday

Brand: URSUS

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager Media Investment, Corina Zamfir // Digital Media Manager Media Investment

BRANDED CONTENT & ENTERTAINMENT

GOLD

Campaign: The CROPPERS

Brand: KFC

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România, Golin

Team: Ion Cojocaru // Content Director MRM // McCann România, Ioana Enache // Social Media Creative Director MRM // McCann România, Corina Ionita // Head of Art Directors MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Ioana Zamfir // Executive Creative Director MRM // McCann România

SILVER

Campaign: Heroes of Imaginary Worlds

Brand: Kinder Chocolate

Client: Ferrero România

Lead Agency: Publicis România

Contributing Agency: STARCOM

Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Bianca Loboda // Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead Publicis România, Diana Pasoi // Sr Brand Manager Ferrero România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail

BRONZE

Campaign: Eduard, president of the block

Brand: Edenia

Client: Macromex

Lead Agency: Saatchi & Saatchi + The Geeks

Contributing Agency: STARCOM

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Daniela Eustafievici // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM

BRONZE

Campaign: OLX: You’ll find a way

Brand: OLX

Client: OLX Group

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

FINALIST

Campaign: Pepsi Retro Studio

Brand: Pepsi

Client: PepsiCo România

Lead Agencies: DDB România & Kubis

Contributing Agencies: OMD România

Team: Alex Tocilescu // Senior Copywriter DDB România, Mihai Calotă // Senior Art Director DDB România, Ştefan Vasilachi // Creative Director DDB România, Roxana Țâmpău // Managing Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director Kubis, Iuliana Dragomir // Senior Brand Manager PepsiCo România, Delia Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela Badanga // Junior Brand Manager PepsiCo România, Laurențiu Ion // Digital & Media Manager PepsiCo România, Dana Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria Ilie // Senior Media Manager OMD România, Irene Derasadurian // Media Manager OMD România

ENGAGED COMMUNITIES

GOLD

Campaign: Killer Discounts

Brand: KFC

Client: US FOOD NETWORK SA

Lead Agency: McCann Worldgroup România

Contributing Agencies: UM România, Golin

Team: Ioana Zamfir // Executive Creative Director MRM // McCann România, Simona Suman // Executive Creative Director MRM // McCann România, Andrei Bălan // Head of Digital Strategy MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Andrei Florian // Sr Strategy Planner McCann Worldgroup România, Ionuţ Raicu // Art Director, Mădălina Pop // Copywriter

, Adina Stănescu // Group Creative Director

GOLD

Campaign: Sleep tight, little fighter!

Brand: Pampers

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

SILVER

Campaign: Next Top Galaxy Idol

Brand: Samsung

Client: Samsung Electronics România

Lead Agency: Cheil Centrade

Team: Roxana Niță // Group Creative Director Cheil Centrade, Robert Ghiță // Copywriter Cheil Centrade, Cătălin Ancoreanu // Art Director Cheil Centrade, Mihai Gongu // Executive Creative Director Cheil Centrade, Petruța Ciuică // Social Media Coordinator Cheil Centrade, Alina Miu // Account Manager Cheil Centrade, Gabriela Nanu // Business Director SEE Cheil Centrade, Ioana Sigarteu // Corporate Communication Manager SAMSUNG ROMÂNIA, Corina Enache // Social Media Specialist SAMSUNG ROMÂNIA, Simona Panait // Marketing Director SAMSUNG ROMÂNIA

FINALIST

Campaign: Together, we are stronger

Brand: Vodafone

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer McCann Worldgroup România, Ela Brave // Account Manager McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Alexandra Badarau // Senior Copywriter McCann Worldgroup România, Raluca Circo // Senior Art Director McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Andreea Spilca // Senior Account Director McCann Worldgroup România

BRANDED UTILITY

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

MARKETING DISRUPTORS

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE

Campaign: ROM BUZZ Launch

Brand: ROM Autentic

Client: Kandia Dulce

Lead Agency: McCann Worldgroup România

Contributing Agencies: MRM // McCann România | UM România

Team: Cătălin Dobre // Chief Creative Director McCann Worldgroup România, Alex Vasile // Social Media Creative Director McCann Worldgroup România, Andrei Florian // Strategic Planner McCann Worldgroup România, Ion Cojocaru // Content Director MRM // McCann România, Ioana Zamfir // ECD MRM // McCann România, Laura Belc // Group Creative Director MRM // McCann România, Alex Budin // Head of Technology MRM // McCann România, Alina Carasol // Media Group Acc Director UM România

FINALIST

Campaign: Ghiţă switches to Telekom

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Associate Director & Chief Strategy Officer LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Maria Ilea // Senior Account Manager LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Loredana Paraschiv // Account Executive LEO BURNETT, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Carmen Miu // Marketing Expert Communication & Brand Strategy Telekom România, Andreea Popa // Media Relations & External Communication Specialist Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ștefania Rusu // Senior Project Manager Communication & Brand Strategy Telekom România, Grațiela Sevastița // Marketing Expert Communication & Brand Strategy Telekom România

FINALIST

Campaign: THE MOST BEER SODA

Brand: Ursus Cooler

Client: Ursus Breweries

Lead Agency: LEO BURNETT

Contributing Agencies: Kubis | Media Investment

Team: Vasilije Corluka // Chief Creative Officer LEO BURNETT, Andrei Nica // Group Creative Director LEO BURNETT, Silvana Frȋnculescu // Art Director LEO BURNETT, Miruna Potop // Copywriter LEO

BURNETT, Corina Bratu // Planning Director LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Ana Miculescu // Business Director LEO BURNETT, Andreea Sava // Brand Communication Manager LEO BURNETT, Victor Teioşanu // Head of Premium Brands Ursus Breweries, Cătălin Cirstea // Senior Brand Manager Ursus Breweries, Anca Voicu // Junior Brand Manager Ursus Breweries, Carina Toma // Group Creative Director Ursus Breweries, Alina Raduț // Senior Art Director Kubis, Paul Crăciunescu // Copywriter Kubis, Cristina Schițco // Group Account Director Kubis, Andreea Sirbu // Account Manager Kubis, Zoltan Barti // Digital Media Manager Media Investment, Dora Parfene // Media Manager Media Investment

TIMELY OPPORTUNITY

GOLD

Campaign: The Online Park

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Mihai Lucanu // Brand Communication Director LEO BURNETT, Vasilije Corluka // Chief Creative Officer LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Andreas Aron // Group Creative Director LEO BURNETT, Viorel Holovach // Senior Art Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Magdalena Cernat // Senior Account Manager LEO BURNETT, Jorg Riommi // Chief Creative Officer CEE Publicis Groupe LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Florina Serban // Corporate Responsibility Expert Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România, Ioana Stoicescu // Marketing Expert Communication & Brand Strategy Telekom România, Cristina Iliescu // Senior Media Relations & External Communication Specialist Telekom România, Andreas Elsner // Chief Commercial Officer, Residential Segment Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Ruxandra Voda // Corporate Communications Director Telekom România, Ștefania Rusu // Senior Project Manager Communication Telekom România

SILVER

Campaign: Stay@HomeBank

Brand: ING

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

BANK, Iuliana Duta // Senior Social Media Specialist ING BANK, Corina Manole // Senior Content Marketing ING BANK, Corneliu Aruxandei // Media Lead ING BANK, Simona Straut // Marketing Operations Manager ING BANK, Andreea Siran // Copywriter, Cătălina Groza // Copywriter, Felicia Stoica // Senior Copywriter

SILVER

Campaign: Rompetrol Go: Engage to Stay

Brand: Rompetrol Go

Client: Rompetrol

Lead Agency: GMP+WEBSTYLER

Contributing Agencies: United Media | Screen Native

BRONZE

Campaign: #SmallBusinessesFan

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

FINALIST

Campaign: The Reunion Day

Brand: Bergenbier

Client: Bergenbier SA

Lead Agency: Cohn & Jansen Creative Network

Contributing Agencies: Zenith OptiMedia România | V8 Interactive

Team: Teodora Ștefan // Strategic Planner Cohn & Jansen Creative Network, Alina Hinescu // Senior Account Executive Cohn & Jansen Creative Network, Andrei Beșliu // Group Creative Director Cohn & Jansen Creative Network, Andrei Ignat // Senior Copywriter Cohn & Jansen Creative Network, Radu Șoimulescu // Senior Art Director Cohn & Jansen Creative Network, Andreea Mateescu // Senior Account Manager Cohn & Jansen Creative Network, Diana Minculescu // Group Account Director Cohn & Jansen Creative Network, Diana Crâșmariu // Head of Strategy Cohn & Jansen Creative Network, Adina Tănase // Brand Manager Bergenbier SA, Ioana Albu // Digital & Media Manager Bergenbier SA, Ramona Radu // Marketing Manager Bergenbier SA, Alina Ganea // Senior Insights & Innovation Manager Molsoon Coors

FINALIST

Campaign: eMAG: A job for Santa

Brand: eMAG România

Client: eMAG România

Lead Agency: McCann Worldgroup România

Contributing Agency: MRM // McCann România

FINALIST

Campaign: Reopen on OLX

Brand: OLX

Client: OLX Group

Lead Agency: Publicis România

Contributing Agency: MSL The Practice

FINALIST

Campaign: Epic Birthday

Brand: URSUS

Client: Ursus Breweries

Lead Agencies: LEO BURNETT & Kubis

Contributing Agencies: Media Investment | MSL The Practice

Team: Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Oana Năstase // Strategic Planner LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Adriana Pascan // Executive

Creative Director LEO BURNETT, Nadejda Ghilca // Art Director LEO BURNETT, Teodor Chiripuci // Copywriter LEO BURNETT, Anca Calugaritoiu // Senior Brand Manager Ursus Breweries, Cristina Cring // Brand Manager Ursus Breweries, Victor Teioşanu // Premium Brands Director Ursus Breweries, Cristina Schițco // Client Service Director Kubis, Carina Toma // Group Creative Director Kubis, Paul Crăciunescu // Copywriter Kubis, Laura Fluture // Art Director Kubis, Florina Simon // Account Manager Kubis, Mădălina Ioana // Social Media Manager Kubis, Alina Jijau // Communication Director MSL The Practice, Zoltan Barti // Digital Media Manager Media Investment, Virginia Nutuloiu // Media Director Media Investment, Dora Parfene // Media Manager Media Investment, Corina Zamfir // Digital Media Manager Media Investment

SUSTAINED SUCCESS

SILVER

Campaign: Strong & Soft

Brand: Pufina

Client: Pehart Grup

Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

Team: Valentin Suciu // Creative Partner Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Andreea Călăraşu // Creative Planner Jazz Communication, Carmen Opris // Managing Director Promis Advertising, Georgeta Ivan // Account Promis Advertising, Raluca Păun // Consultant & Marketing Director Pehart Grup, Silvia Molnar // Media Account UM România, Alina Carasol // Client Service Director UM România, Oana Chivu // Client Service Director UM România, Alex Buta // Art Director , Krisztina Maier // Art Director , Irina Matei // Account Manager , Alexandra Coanca // Account Executive , Cristian Todean // Junior Brand Manager & Designer , Simona Suman // Group Creative Director , Andrei Stanciu // Senior Copywriter , Raluca Craioveanu // Account Director , Georgiana Rotaru // Account Director , Mircea Vlase // Art Director , Manuela Obreja // Brand Manager

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS

Client: Fashion Days

Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

Brand Marketing Fashion Days, Andrei Chirila // Managing Director Fashion Days, Robert Berza // General Manager Fashion Days, Denisa Cojocariu // Brand Manager Fashion Days, Maria Toma // Social Media Manager Fashion Days, Andreea Anton // Creative Strategy Manager Fashion Days, Alexandra Gabriela Mateescu // Visual Content Manager Fashion Days, Corina Vilcea // Head of Digital Fashion Days, Andreea Pecingina // Copywriter Fashion Days, Ionuţ Radu // Media Manager Conversion

GOLD

Campaign: The Online Park

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

BRONZE

Campaign: Your rhythm puts back the rhythm in children’s hearts

Brand: ING

Client: ING Bank

Lead Agency: Jazz Communication

Contributing Agencies: Zenith România

Team: Valentin Suciu // Creative Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Mihai Nicolau // Copywriter Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Simona Dinca // Digital Account Manager Jazz Communication, Oana Oprea // Digital Creative Planner Jazz Communication, Iuliana Duta // Sr. Social Media Manager ING BANK, Silvia Mihailescu // Director of Marketing and Communications ING BANK, Alexandra Maier // Sr. Corporate Social Responsibility Specialist ING BANK

BRONZE

Campaign: Sleep tight, little fighter!

Brand: Pampers

Client: Procter and Gamble

Lead Agency: LEO BURNETT

Contributing Agencies: Graffiti PR | MediaCom

Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR

FINALIST

Campaign: #SmallBusinessesFan

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

Team: Andreas Aron // Group Creative Director LEO BURNETT, Oana Năstase // Senior Digital Planner LEO BURNETT, Nadejda Ghilca // Senior Art Director LEO BURNETT, Maria Ilea // Digital Account Manager LEO BURNETT, Șerban Tudorache // Copywriter LEO BURNETT, Victor Stroe // Head of Planning & Associate Director LEO BURNETT, Mihai Lucanu // Brand Communication Director LEO BURNETT, Corina Bratu // Planning Director LEO BURNETT, Eduard Cîrstea // Art Director LEO BURNETT, Roxana Pascal // Digital Account Executive LEO BURNETT, Alexandru Mazurchievici // Media Relations & External Communications Expert Telekom România, Carmen Miu // Media Marketing Expert Communication & Brand Strategy Telekom România, Gabriel Traistaru // Director Digital Telekom România, Ruxandra Rau // Director Communication & Brand Strategy Telekom România, Gabriela Lulea // Marketing Expert Communication & Brand Strategy Telekom România, Ciprian Postelnicu // Head of Media Communication & Brand Strategy Telekom România

FINALIST

Campaign: Together while separated

Brand: Timișoreana

Client: ASAHI România

Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

Team: Dana Bratu // Digital Copywriter Publicis România, Ciprian Frunzeanu // Digital Art Director Publicis România, Theodor Sandu // Group Creative Director Publicis România, Ioana Mihai // Senior

Brand Strategist Publicis România, Răzvan Bănică // Art Director Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Mădălina Udrea // Account Manager Publicis România, Camelia Efrimov // AV producer Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Alexandra Silav // Brand Manager ASAHI ROMÂNIA, Marek Dvořák // VP of Marketing ASAHI ROMÂNIA, Delia Danu // Account Director Publicis Events, Virginia Nutuloiu // Media director Media Investment, Camelia Eremia // PR Director MSL The Practice

FINALIST

Campaign: Leave No Kid Behind

Brand: Vodafone

Client: Vodafone România

Lead Agency: McCann Worldgroup România

Team: Amanda Jones // Chief Strategy Officer McCann Worldgroup România, Doina Ionescu // Group Account Director McCann Worldgroup România, Bianca Troncea // Strategy Director McCann Worldgroup România, Ruxandra Papuc // Executive Creative Director McCann Worldgroup România, Adrian Rusu // Group Creative Director McCann Worldgroup România, George Lupeanu // Senior Copywriter McCann Worldgroup România, Ovidiu Juravle // Senior Art Director McCann Worldgroup România, Mircea Tara // Senior Copywriter McCann Worldgroup România, Delia Raicu // Art Director McCann Worldgroup România, Andreea Spilca // Senior Account Director McCann Worldgroup România, Alecsandra Popa` // Senior Copywriter McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT

SILVER

Campaign: Your birthday rewrites the story

Brand: Galantom

Client: Asociaţia Envision

Lead Agency: Jazz Communication

Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

Team: Andreea Ghenoiu // Creative Director Jazz Communication, Valentin Suciu // Creative Partner Jazz Communication, Răzvan Raicu // Art Director Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Alexandra Vornicu // Client Angel Asociaţia Envision, Ruxandra Patrascu-Maian // Social Media Jedi Asociaţia Envision, Laszlo Bodor // Friends & Funds Raiser Manager Asociaţia Envision, Andrei Chirtoc // Project Harmonizer Asociaţia Envision, Gabriel Solomon // Dev Guru Asociaţia Envision, Doina Georgia Tescovschi // PR Director Conan PR, Ioana Negoescu // PR Manager Conan PR, Corina Scutariu // PR Executive Conan PR, Eugen Stoie // Film Editor Prod’action Advertising, Paula Prahoveanu // Online Media Manager Next Advertising, Dragoş Traistaru // Film Director Carioca Studio, Raluca Băraru // Illustrator & Art Director Independent Illustrator & Art Director, Cătălin Matei // Producer Saga Film, Alexandra Popescu // PR Manager , Bogdan Driu // PR Executive

FINALIST

Campaign: The NO-Forests Marathon

Brand: WWF

Client: WWF Romania

Lead Agencies: Kubis & Rogalski Damaschin

Team: Alexandra Cristu // Copywriter Kubis, Andrei Deteșan // Senior Art Director Kubis, Cristina Schițco // Group Account Director Kubis, Camelia Matei // Account Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Bianca Manescu // Head of Strategy Kubis, Radu Melu // Manager Naţional al Departamentului de Păduri WWF România, Hanny Bratu // Manager Marketing şi Fundraising WWF România, Magda Munteanu // Specialist Comunicare Senior WWF România, Bianca Stefanut // Specialist Comunicare Senior WWF România

GRAND EFFIE 2021

Campaign: The Online Park

Brand: Telekom

Client: Telekom România

Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

CLIENT OF THE YEAR: Telekom România

AGENCY OF THE YEAR: Leo Burnett