EFFIE Awards 2007 opens for entries

The International Advertising Association (IAA) and the Romanian Advertising Agencies Association (RAAA) announces they are ready to receive submissions to the fourth edition of the EFFIE Awards Romania.
Starting this year, the festival has three new categories: “Pharmaceuticals”, “David vs. Goliath” and “Renaissance”.

The submissions of campaigns for medicines, vitamins, dental, first-aid products and devices to the last years’ editions lead to the introduction of the “Pharmaceuticals” category.

“David vs. Goliath”, a new category at a global level, will award tiny existing brands making inroads against big, well-established leaders and for established small brands taking on “sleeping giants”.

Campaigns that succeeded in renewing an older brand, reversing a declining brand or re-staging a brand to reach new audiences and contemporize its relevance in the category or marketplace will be awarded in the “Renaissance” competition.

Another new aspect of the EFFIE Awards 2007 is the delimitation of the “Food products” category in two separate categories: “Food products I” (e.g. meat and dairy products, pet food) and “Food products II” (Snacks, confectionery and deserts).

This year’s edition of the festival has 18 categories in the contest: “Food products I”, “Food products II”, “Non-Food products” (FMCG – e.g. apparel, footwear, accessories, household supplies&care, beauty products), “Alcoholic beverages”, “Non-alcoholic beverages”, “Durables” (e.g. automobiles, electronics, household furnishing& appliances, computers), “Retail”, “Financial services”, “Media & Entertainment”, “Image, social nonprofit campaigns” (including political advertising, NGO, social), “Telecommunications”, “Promotions FMCG”, “Promotions non-FMCG”, “New product and service introduction” (any campaign used to introduce a new product that is not a line extension), “David vs. Goliath”, “Pharmaceuticals”, “Renaissance”, “Others” (e.g. luxury goods and services, software, real estate, transportation, travel & tourism).

All categories have minimum score requirements in order to attain a gold, silver or bronze EFFIE. It is possible, for example, to award a silver and a bronze, but no gold. The Grand EFFIE goes to the campaign that achieves the highest overall score of the year.

The “Promotions FMCG” and “Promotions non-FMCG” categories may not compete for the Grand EFFIE.

Entries will be received until the 9th of March 2007, at the organizing company – Millenium Communications (for any further information please visit www.effie.ro).
Campaigns must have run in 2006, on at least one media support, they must state clear objectives and to offer proof of having met or exceeded them. They must combine in the best way all the disciplines that create a successful marketing program – planning, market research, media, creative and account management and to prove the partnership between the agency and the client in building the brand.

The entries will be judged in two rounds, on the 27th and on the 28th of March. The winners will be announced during the Award Gala, that will take place on the 29th of March.

EFFIE Awards program was created in the United States of America, in 1968, by the New York American Marketing Association, in recognition of the year’s most effective advertising campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.

The first Romanian edition of the EFFIE Awards took place in 2004.

For any further information, please contact:
Irina Florea
PR Manager
Millenium Communications
Phone – 0730 202 281
E-mail – irina.florea@milleniumcommunications.ro

Click to access the login or register cheese