Effie Awards 2016 – The Finalists
Packaged Food
Campaign: Celebrating everyday remarkable moments
Brand: Agricola
Client: Agricola
Submitted by: Wopa Communication
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame România
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Napolact Bio, the taste of pure nature
Brand: Napolact
Client: Friesland Campina
Submitted by: Propaganda
Campaign: Carolino Napkin
Brand: Caroli
Client: Caroli
Submitted by: UM România
Campaign: The Piglet Voice
Brand: Antrefrig
Client: Hame România
Submitted by: Graffiti BBDO
Snacks, confectionery and deserts
Campaign: Chio 1 out of 3
Brand: Chio
Client: Intersnack România
Submitted by: Brands & Bears
NO FINALIST
Personal Care Products & Services
Campaign: Mission Cleansing
Brand: Nivea
Client: Beiersdorf România
Submitted by: FCB Bucharest
Campaign: Declaration of beauty
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz
NO FINALISTS
Household supplies & services
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group România
FINALIST:
Campaign: CIF Cleans Romania – part II
Brand: Cif
Client: Unilever
Submitted by: McCann World Group România
Alcoholic beverages – Beers
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken România
Submitted by: McCann Worldgroup România
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett România
Campaign: The Aliens
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: For Proper Men
Brand: Neumarkt
Client: Heineken România
Submitted by: McCann Worldgroup România
Campaign: The Pirates
Brand: Ursus Premium
Client: Ursus Breweries
Submitted by: Graffiti BBDO
Campaign: Bergenbier Football
Brand: Bergenbier
Client: Bergenbier
Submitted by: Leo Burnett România
Non-alcoholic beverages
Campaign: Sharpen your senses
Brand: Bucovina carbo
Client: Rio Bucovina
Submitted by: Wopa Communication
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat România
Submitted by: Leo Burnett România
FINALISTS:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Everyday Athletes
Brand: Prigat
Client: Prigat România
Submitted by: Leo Burnett România
Durables
Campaign: The pleasure of ironing
Brand: Phillips
Client: Phillips
Submitted by: Ogilvy & Mather
Campaign: Funny Reviews Campaign
Brand: Lenovo Yoga
Client: Lenovo
Submitted by: Digital Star
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
FINALIST:
Campaign: Romanians want more
Brand: Dacia Logan Prestige
Client: Dacia Automobile
Submitted by: Graffiti BBDO
Retail
Campaign: Enough with all black Friday struggling
Brand: Media Galaxy
Client: Altex România
Submitted by: DDB România
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Campaign: Bun, din România! – The taste we all know
Brand: Bun, din România!
Client: BILLA România
Submitted by: Rancea Anca & Aron Alexandru
Campaign: I am Mega
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup România
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis România
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis România
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
FINALISTS:
Campaign: Duetos
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: American bites
Brand: Kfc
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: No Keyboard
Brand: Pizza Hut
Client: American Restaurants
Submitted by: McCann Worldgroup România
Campaign: Shop anytime, anywhere
Brand: eMAG
Client: eMAG
Submitted by: Publicis România
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis România
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Financial services
Campaign: Pay Your Taxes with Visa
Brand: Visa
Client: Visa Europe
Submitted by: Geometry Global România
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup România
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
FINALISTS:
Campaign: ING Hotel
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Campaign: Normality
Brand: MasterCard
Client: MasterCard
Submitted by: McCann Worldgroup România
Campaign: Reduced Repayments
Brand: Erste BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Campaign: Rich Life
Brand: BCR
Client: BCR
Submitted by: Cohn and Jansen JWT
Media & Entertainment
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
NO FINALIST
Corporate Reputation, Image & Identity
Campaign: Mega Chic
Brand: Mega Image
Client: Mega Image
Submitted by: Ogilvy & Mather
Campaign: Theory vs. Reality
Brand: Bancpost
Client: Bancpost
Submitted by: DDB România
NO FINALIST
Telecommunications Voice offers
Campaign: Affordable entertainment
Brand: Focus Sat
Client: Focus Sat
Submitted by: Graffiti BBDO
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Complete business solutions
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Vodafone HBO Go
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Christmas designed by kids
Brand: Telekom
Client: Telekom România
Submitted by: GMP Advertising
Campaign: Tadaaam GigaWeekend
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Healthcare products & services
Campaign: Low summer number of surgeries turn into record number
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global România
NO FINALIST
Others
Campaign: Learn to be somebody for life
Brand: Romanian-American University
Client: Romanian-American University
Submitted by: WOPA Communication
Campaign: Mac Viruses Are Real
Brand: Bitdefender for Mac
Client: Bitdefender
Submitted by: Digital Star
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
FINALISTS:
Campaign: Google Streetview test
Brand: ACR
Client: ACR
Submitted by: Publicis România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
David vs. Goliath
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
NO FINALIST
Renaissance
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
FINALIST:
Campaign: Real energy, not just words
Brand: Amigo
Client: Strauss România
Submitted by: McCann Worldgroup România
New Product or Service introductions
Campaign: Day by day Joy
Brand: Coresi Shopping Resort
Client: Coresi Shopping Resort
Submitted by: Ogilvy & Mather
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Campaign: The City Changes with Us
Brand: MegaMall
Client: New Europe Property Investment
Submitted by: Rusu+Borțun Brand Growers
FINALIST:
Campaign: What’s your liver’s real age?
Brand: Fortifikat
Client: Terapia – a Sun Pharma company
Submitted by: Tempo Advertising
Sustained Success
Campaign: How to champion the classified ads category
Brand: OLX
Client: OLX
Submitted by: Saatchi & Saatchi + The Geeks
Campaign: Billions of moments
Brand: Doncafé
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Millidge and Doig
Brand: Orange
Client: Orange România
Submitted by: Orange România
FINALISTS:
Campaign: Billions of moments
Brand: Doncafé
Client: Strauss România
Submitted by: McCann Worldgroup România
Campaign: Millidge and Doig
Brand: Orange
Client: Orange România
Submitted by: Orange România
Shopper Marketing
Campaign: Şerif la relaxare
Brand: Ciucaș
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
FINALISTS:
Campaign: Şerif la relaxare
Brand: Ciucaș
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Brand Experience
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken România
Submitted by: Ogilvy & Mather
Campaign: Happy Moves
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: The Music Box
Brand: Băneasa Shopping City
Client: Băneasa Shopping City
Submitted by: FCB Bucharest
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Neighbors for 20 years
Brand: Mega Image
Client: Mega Image
Submitted by: McCann Worldgroup România
Campaign: Official Bank of the European Youth Capital
Brand: BCR
Client: Banca Comercială Română
Submitted by: Cohn and Jansen JWT
Campaign: Tadaaam
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Campaign: Ursus@Untold
Brand: Ursus
Client: Ursus Breweries
Submitted by: Graffiti BBDO
FINALISTS:
Campaign: Shop like a Jedi
Brand: Carrefour
Client: Carrefour România
Submitted by: Publicis România
Campaign: Kissing Bottles
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Where’s Mr. Applehead?
Brand: Strongbow
Client: Heineken România
Submitted by: Ogilvy & Mather
Campaign: Grolsch Sound Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Fakation
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Tadaaam
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett & Target
Good Works EFFIE – Brands (CSR)
Campaign: #TheKmBank
Brand: Ponderas
Client: Ponderas Hospital
Submitted by: Geometry Global România
Campaign: Domestos Schools Campaign
Brand: Domestos
Client: Unilever
Submitted by: Mindshare Media
Campaign: The fight that matters
Brand: Dorna
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
FINALIST:
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
GoodWorks EFFIE – Non – Profit
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: Pin the Pink
Brand: Renașterea Foundation
Client: Renașterea Foundation
Submitted by: McCann Worldgroup România
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Adoptă un Ș” / Adopt a Diacritic
Brand: Adoptă un Ș / Adopt a diacritic
Client: Adoptă un Ș / Adopt a diacritic
Submitted by: Kinecto Isobar
Campaign: Donate a Fan
Brand: Special Olympics România
Client: Special Olympics România
Submitted by: Cohn and Jansen JWT
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
FINALISTS:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: My Answer is No
Brand: ActiveWatch
Client: ActiveWatch
Submitted by: FCB Bucharest
Campaign: Stop the massacre, save our songbirds
Brand: Natura 2000 NGO Coalition
Client: Natura 2000 NGO Coalition
Submitted by: Jazz
Media Innovation
Campaign: Pin the Pink
Brand: Renașterea Foundation
Client: Renașterea Foundation
Submitted by: McCann Worldgroup România
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Campaign: Little Money Big Fun
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
FINALIST:
Campaign: Pay With Blood
Brand: National Institute for Blood & Untold
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Submitted by: McCann Worldgroup România
Engaged Communities
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom România
Client: Telekom România
Submitted by: Leo Burnett & Target
FINALISTS:
Campaign: Raymond and the Romanian Immigrants
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Campaign: Communities on fire
Brand: Burn
Client: Monster Energy
Submitted by: Heist Industries
Campaign: FRF – The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Campaign: Great for your community
Brand: Patru Mâini
Client: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers
Campaign: Tadaaam Show
Brand: Telekom România
Client: Telekom România
Submitted by: Leo Burnett & Target
Business to Business
Campaign: Vodafone – Partner for Ready Business
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
NO FINALIST
SEE YOU ON THE 22ND OF SEPTEMBER FOR THE AWARDING GALA!