Effie Awards 2016 – Winners

Effie 2016 Winners & Nominees

ALCOHOLIC BEVERAGES – BEERS
NOMINEES
Campaign: For Proper Men
Client: Heineken România
Brand: Neumarkt
Submitted by: McCann Worldgroup România
Second Agency: Webtailors
Media Agency: Starcom MediaVest

Campaign: The Pirates
Client: Ursus Premium
Brand: Ursus Breweries
Submitted by: Graffiti BBDO
Second Agency: Kubis Interactive
Media Agency: Media Investment

Campaign: Bergenbier Football
Client: Bergenbier
Brand: Bergenbier
Submitted by: Leo Burnett România
Media Agency: Zenith România

BRONZE
Campaign: Bergenbier Football
Client: Bergenbier
Brand: Bergenbier
Submitted by: Leo Burnett România
Media Agency: Zenith România

SILVER
Campaign: For Proper Men
Client: Heineken România
Brand: Neumarkt
Submitted by: McCann Worldgroup România
Second Agency: Webtailors
Media Agency: Starcom MediaVest

GOLD
No Winner

NON-ALCOHOLIC BEVERAGES
NOMINEES
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

Campaign: Everyday Athletes
Client: Prigat Romania
Brand: Prigat
Submitted by: Leo Burnett România
Second Agency: MSL The Practice
Media Agency: OMD

BRONZE
Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

SILVER
No Winner

GOLD
No Winner

DURABLES
NOMINEES
Campaign: Romanians want more
Client: Dacia Automobile
Brand: Dacia Logan Prestige
Submitted by: Graffiti BBDO
Media Agency: OMD

BRONZE
Campaign: Romanians want more
Client: Dacia Automobile
Brand: Dacia Logan Prestige
Submitted by: Graffiti BBDO
Media Agency: OMD

RETAIL
NOMINEES
Campaign: Duetos
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

Campaign: American bites
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

Campaign: No Keyboard
Client: American Restaurants
Brand: Pizza Hut
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România

Campaign: Shop anytime, anywhere
Client: eMAG
Brand: eMAG
Submitted by: Publicis România
Media Agency: Zenith România

Campaign: Travel like a star
Client: OMV Petrom
Brand: OMV
Submitted by: Publicis România
Media Agency: Optimedia

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

BRONZE
Campaign: Duetos
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

Campaign: No Keyboard
Client: American Restaurants
Brand: Pizza Hut
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: UM România

Campaign: Shop anytime, anywhere
Client: eMAG
Brand: eMAG
Submitted by: Publicis România
Media Agency: Zenith România

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

SILVER

Campaign: American bites
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

GOLD

No Winner

FINANCIAL SERVICES

NOMINEES

Campaign: ING Hotel
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Third Agency: MSL The Practice
Media Agency: Zenith România

Campaign: ING Yes, you can
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Media Agency: Zenith România

Campaign: Normality
Client: MasterCard
Brand: MasterCard
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: Golin
Media Agency: Carat Romania

Campaign: Reduced Repayments
Client: BCR
Brand: Erste BCR
Submitted by: Cohn and Jansen JWT
Second Agency: Atelieru
Media Agency: MEC

Campaign: Rich Life
Client: BCR
Brand: BCR
Submitted by: Cohn and Jansen JWT
Second Agency: Atelieru
Media Agency: MEC

BRONZE

Campaign: ING Hotel
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Third Agency: MSL The Practice
Media Agency: Zenith România

SILVER

Campaign: ING Yes, you can
Client: ING Bank România
Brand: ING Bank
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Media Agency: Zenith România

GOLD

No Winner

TELECOMMUNICATIONS

NOMINEE

Campaign: Hai Simona! – Go Simona!
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România

Campaign: Vodafone HBO Go
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România

Campaign: Christmas designed by kids
Client: Telekom România
Brand: Telekom
Submitted by: GMP Advertising
Media Agency: Media Investment

Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

BRONZE

Campaign: Hai Simona! – Go Simona!
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România

SILVER

Campaign: Christmas designed by kids
Client: Telekom România
Brand: Telekom
Submitted by: GMP Advertising
Media Agency: Media Investment

GOLD

Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

OTHERS

NOMINEES

Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România

Campaign: Great for your community
Client: Patru Mâini
Brand: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers

BRONZE

No Winner

SILVER

No Winner

GOLD

Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România

RENAISSANCE

NOMINEES

Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

BRONZE

Campaign: Real energy, not just words
Client: Strauss România
Brand: Amigo
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

SUSTAINED SUCCESS

NOMINEES

Campaign: Billions of moments
Client Strauss România
Brand: Doncafé
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

Campaign: Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by: Orange România
Second Agency: Wieden + Kennedy
Third Agency: Publicis România
Media Agency: Initiative Media

BRONZE

No Winner

SILVER

Campaign: Millidge and Doig
Client: Orange România
Brand: Orange
Submitted by: Orange România
Second Agency: Wieden + Kennedy
Third Agency: Publicis România
Media Agency: Initiative Media

GOLD

Campaign: Billions of moments
Client Strauss România
Brand: Doncafé
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest

SHOPPER MARKETING

NOMINEES

Campaign: Şerif la relaxare
Client: Ursus Breweries
Brand: Ciucaș
Submitted by: GMP Advertising
Second Agency: Foodwise

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

BRONZE

Campaign: Şerif la relaxare
Client: Ursus Breweries
Brand: Ciucaș
Submitted by: GMP Advertising
Second Agency: Foodwise

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

BRAND EXPERIENCE

NOMINEES

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

Campaign: Kissing Bottles
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Third Agency: McCann PR
Media Agency: UM România

Campaign: Where’s Mr. Applehead?
Client: Heineken România
Brand: Strongbow
Submitted by: Ogilvy & Mather
Media Agency: Starcom MediaVest

Campaign: Grolsch Sound Experiment
Client: Ursus Breweries
Brand: Grolsch
Submitted by: Kubis Interactive
Second Agency: Propaganda Creative Marketing
Third Agency: MSL The Practice
Media Agency: Media Investment

Campaign: Tadaaam
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

Campaign: Fakation
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

BRONZE

Campaign: Shop like a Jedi
Client: Carrefour România
Brand: Carrefour
Submitted by: Publicis România & Nurun
Media Agency: Zenith România

Campaign: Tadaaam
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

Campaign: Fakation
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Second Agency: Golin
Media Agency: UM România

SILVER

No Winner

GOLD

No Winner

GOOD WORKS EFFIE – NON – PROFIT

NOMINEES

Campaign: Pay With Blood
Client: National Institute for Blood (Centrul de Transfuzie Sanguină)
Brand: National Institute for Blood & Untold
Submitted by: McCann Worldgroup România
Media Agency: UM România

Campaign: My Answer is No
Client: ActiveWatch
Brand: ActiveWatch
Submitted by: FCB Bucharest

Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin

BRONZE

No Winner

SILVER

GOLD

Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin

MEDIA INNOVATION

NOMINEE

BRONZE

No Winner

SILVER

ENGAGED COMMUNITIES

NOMINEES

Campaign: Raymond and the Romanian Immigrants
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România

Campaign: Communities on fire
Client: Monster Energy
Brand: BURN
Submitted by: Heist Industries
Media Agency: UM România

Campaign: FRF – The Reconquered Stadium
Client: Federația Română de Fotbal
Brand: Federația Română de Fotbal (Romanian Football Federation)
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR

Campaign: Great for your community
Client: Patru Mâini
Brand: Patru Mâini
Submitted by: Rusu+Borțun Brand Growers

Campaign: Tadaaam Show
Client: Telekom România
Brand: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

BRONZE

Campaign: Communities on fire
Client: Monster Energy
Brand: BURN
Submitted by: Heist Industries
Media Agency: UM România

SILVER

Campaign: Raymond and the Romanian Immigrants
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Media Agency: UM România

Campaign: Tadaaam Show
Client: Telekom România
Brand: Telekom România
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

GOLD

GRAND EFFIE

NOMINEE

Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment

Campaign: Google Streetview test
Client: ACR
Brand: ACR
Submitted by: Publicis România

Campaign: Stop the massacre, save our songbirds
Client: Natura 2000 NGO Coalition
Brand: Natura 2000 NGO Coalition
Submitted by: Jazz
Second Agency: Rogalski Damaschin

WINNER GRAND EFFIE

Campaign: Tadaaam GigaWeekend
Client: Telekom România
Brand: Telekom
Submitted by: Leo Burnett & Target
Media Agency: Media Investment