Effie Awards 2017 Finalists

Effie Awards 2017 – The Finalists

PACKAGED FOOD

Campaign: Milk before everything

Client: Albalact

Brand: Albalact

Submitted by:  McCann Worldgroup România

 

Campaign: Frozen Freshness

Client: Macromex

Brand: Edenia

Submitted by:  Publicis România/Publicis One

 

SNACKS, CONFECTIONERY AND DESERTS

Campaign: The Taste of Having Fun

Client: ETI European Food

Brand: ETI Puf

Submitted by: Ogilvy România

 

PERSONAL CARE PRODUCTS & SERVICES

Campaign: The Father & Son Game

Client: P&G

Brand: Gillette

Submitted by:  Mediacom & Leo Burnett România/Publicis One

 

HOUSEHOLD SUPPLIES & SERVICES

Campaign: Unforgettable memories

Client: P&G

Brand: Lenor

Submitted by:  Leo Burnett România/Publicis One

 

ALCOHOLIC BEVERAGES – BEERS

Campaign: Bergenbier Football

Client: Bergenbier S.A.

Brand: Bergenbier

Submitted by:  Leo Burnett România/Publicis One

 

Campaign: Sărbători acasă

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

Campaign: La Cârciuma de la Drum

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

ALCOHOLIC BEVERAGES – OTHERS

Campaign: Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The Hub Partners

NON-ALCOHOLIC BEVERAGES

Campaign: 50 years of free spirit in Romania

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

 

Campaign: A coffee for millions of little coffees

Client: Fortuna Coffee

Brand: Fortuna

Submitted by:  Propaganda

 

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

 

Campaign: Thirst yourself

Client: Rio Bucovina

Brand: Bucovina

Submitted by:  FCB Bucharest

 

Campaign: Coca-Cola Instacans

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  GMP Advertising & Webstyler

 

Campaign: Double or almost nothing

Client: The Coca-Cola Company

Brand: Fanta & Sprite

Submitted by:  McCann Worldgroup România

 

Campaign: Coca-Cola Lime Launch

Client: The Coca-Cola Company

Brand: Coca-Cola Lime

Submitted by:  McCann Worldgroup România

 

 

DURABLES

Campaign: Duster connected by Orange

Client: Dacia România

Brand: Dacia Duster

Submitted by:  Graffiti BBDO

 

 

RETAIL

Campaign: Trăieşte fresh

Client: Kaufland

Brand: Kaufland

Submitted by:  Leo Burnett România/Publicis One

 

Campaign: The Black Friday Live Auction

Client: AVStore

Brand: AVStore

Submitted by:  Webstyler

 

 

RESTAURANTS

Campaign: Smart Menu 2016

Client: US Food Network

Brand: KFC

Submitted by: McCann Worldgroup România

 

 

FINANCIAL SERVICES

Campaign: Brand Image Campaign

Client: Groupama

Brand: Groupama

Submitted by:  Leo Burnett România/Publicis One

 

Campaign: The Fast Forward Loan

Client: ING Bank România

Brand: ING

Submitted by: Headvertising

 

Campaign: Salary’s best friend

Client: ING

Brand: ING Salary account

Submitted by:  Headvertising

 

Campaign: Kisses

Client: NN Life Insurance România

Brand: NN Health Insurance

Submitted by:  Headvertising

 

 

MEDIA & ENTERTAINMENT

Campaign: Facing the Romanian Reality

Client: Viacom International

Brand: Comedy Central

Submitted by:  DDB România

 

Campaign: The Good Prevails (Binili Invinge)

Client: Radio Guerrilla

Brand: Radio Guerrilla

Submitted by: Propaganda

 

Campaign: Romanians adopt Remainians

Client: Mediafax

Brand: Gândul.info

Submitted by: GMP Advertising & Webstyler

 

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by: GMP Advertising

 

 

TELECOMMUNICATIONS

Campaign: Escape from Bastilieva

Client: RCS-RDS

Brand: Digi Mobil

Submitted by:  Papaya Advertising

 

Campaign: Vodafone Brand Campaign

Client: Vodafone România

Brand: Vodafone

Submitted by: McCann Worldgroup România

 

Campaign: Vodafone Prepaid – Wrap up the internet

Client: Vodafone  România

Brand: Vodafone

Submitted by:  McCann Worldgroup România

 

 

MEDICAL SERVICES & HEALTHCARE PRODUCTS

Campaign: Secom – The Catalogue of Modern Challenges

Client: SECOM

Brand: SECOM

Submitted by:  McCann Worldgroup România

 

Campaign: Your head on holiday

Client: Sanofi  România

Brand: MagneVie

Submitted by:  Publicis România/Publicis One

 

 

RENAISSANCE

Campaign: The Power of Crunchiness

Client: ALKA

Brand: ALFERS

Submitted by:  WOPA

 

 

SUSTAINED SUCCESS

Campaign: Belgravistan

Client: RCS-RDS

Brand: Digi Mobil

Submitted by:  Papaya Advertising

 

Campaign: Real Stories. Real People. Real Chicken

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România

 

Campaign: When it matters to you

Client: Provident Financial România

Brand: Provident

Submitted by:  Jazz

 

Campaign: The Story of Leadership Goes On

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

 

SHOPPER MARKETING

Campaign: The Culture of Taste

Client: Bergenbier S.A.

Brand: Staropramen

Submitted by:  FCB Bucharest

 

 

BRAND EXPERIENCE

Campaign: The Father & Son Game

Client: P&G

Brand: Gillette

Submitted by:  Mediacom & Leo Burnett România/Publicis One

 

Campaign: Aqua Scanner

Client: Valvis Holding

Brand: Aqua Carpatica

Submitted by:  Cohn & Jansen JWT

 

Campaign: The Free Spirited Concert

Client: PepsiCo

Brand: Pepsi

Submitted by:  Graffiti BBDO

 

 

POSITIVE CHANGE  – BRANDS (CSR)

Campaign: Raising the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

 

 

POSITIVE CHANGE  – NON – PROFIT

Campaign: Green Endorsement

Client: Plantăm Fapte Bune în România

Brand: Plantăm Fapte Bune în România

Submitted by:  Publicis România/Publicis One

 

Campaign: : Mr. Bear Driver

Client: Automobil Clubul Român

Brand: Automobil Clubul Român

Submitted by:  Publicis România/Publicis One

 

Campaign: The Survivors

Client: Romanian Police

Brand: General Inspectorate of Romanian Police – Traffic Police Directorate

Submitted by:  Mercury 360 Communication

 

MEDIA INNOVATION

Campaign: : Donate Time for Life

Client: The Coca-Cola Company

Brand: Dorna

Submitted by:  McCann Worldgroup România

 

Campaign: : Coca-Cola Instacans

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  GMP Advertising & Webstyler

 

ENGAGED COMMUNITIES

Campaign: : Blending Spirits

Client: P.P. Distributors România

Brand: J&B

Submitted by:  The HUB Partners

 

Campaign: : the 1st of June to national public holiday

Client: Itsy Bitsy Radio

Brand: Itsy Bitsy Radio

Submitted by:  GMP Advertising

 

 

SPORTS MARKETING

Campaign: : Eu sunt 12

Client: Bergenbier

Brand: Bergenbier

Submitted by:  Making of Promotion

 

 

SEASONAL MARKETING

Campaign: #HolidaysAreComing

Client: The Coca-Cola Company

Brand: Coca-Cola

Submitted by:  McCann Worldgroup România

 

Campaign: Christmas Bucket 2016

Client: US Food Network

Brand: KFC

Submitted by:  McCann Worldgroup România

 

Campaign: Prepaid – Wrap up the internet

Client: Vodafone România

Brand: Vodafone Prepaid

Submitted by:  McCann Worldgroup România

 

Campaign: Sărbători acasă

Client: Ursus Breweries

Brand: Timişoreana

Submitted by:  GMP Advertising

 

Campaign: The Black Friday Live Auction

Client: AVStore

Brand: AVStore

Submitted by:  Webstyler

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