Effie Awards 2017 – The Finalists
PACKAGED FOOD
Campaign: Milk before everything
Client: Albalact
Brand: Albalact
Submitted by: McCann Worldgroup România
Campaign: Frozen Freshness
Client: Macromex
Brand: Edenia
Submitted by: Publicis România/Publicis One
SNACKS, CONFECTIONERY AND DESERTS
Campaign: The Taste of Having Fun
Client: ETI European Food
Brand: ETI Puf
Submitted by: Ogilvy România
PERSONAL CARE PRODUCTS & SERVICES
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
HOUSEHOLD SUPPLIES & SERVICES
Campaign: Unforgettable memories
Client: P&G
Brand: Lenor
Submitted by: Leo Burnett România/Publicis One
ALCOHOLIC BEVERAGES – BEERS
Campaign: Bergenbier Football
Client: Bergenbier S.A.
Brand: Bergenbier
Submitted by: Leo Burnett România/Publicis One
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
ALCOHOLIC BEVERAGES – OTHERS
Campaign: Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The Hub Partners
NON-ALCOHOLIC BEVERAGES
Campaign: 50 years of free spirit in Romania
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
Campaign: A coffee for millions of little coffees
Client: Fortuna Coffee
Brand: Fortuna
Submitted by: Propaganda
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Campaign: Thirst yourself
Client: Rio Bucovina
Brand: Bucovina
Submitted by: FCB Bucharest
Campaign: Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: GMP Advertising & Webstyler
Campaign: Double or almost nothing
Client: The Coca-Cola Company
Brand: Fanta & Sprite
Submitted by: McCann Worldgroup România
Campaign: Coca-Cola Lime Launch
Client: The Coca-Cola Company
Brand: Coca-Cola Lime
Submitted by: McCann Worldgroup România
DURABLES
Campaign: Duster connected by Orange
Client: Dacia România
Brand: Dacia Duster
Submitted by: Graffiti BBDO
RETAIL
Campaign: Trăieşte fresh
Client: Kaufland
Brand: Kaufland
Submitted by: Leo Burnett România/Publicis One
Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler
RESTAURANTS
Campaign: Smart Menu 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
FINANCIAL SERVICES
Campaign: Brand Image Campaign
Client: Groupama
Brand: Groupama
Submitted by: Leo Burnett România/Publicis One
Campaign: The Fast Forward Loan
Client: ING Bank România
Brand: ING
Submitted by: Headvertising
Campaign: Salary’s best friend
Client: ING
Brand: ING Salary account
Submitted by: Headvertising
Campaign: Kisses
Client: NN Life Insurance România
Brand: NN Health Insurance
Submitted by: Headvertising
MEDIA & ENTERTAINMENT
Campaign: Facing the Romanian Reality
Client: Viacom International
Brand: Comedy Central
Submitted by: DDB România
Campaign: The Good Prevails (Binili Invinge)
Client: Radio Guerrilla
Brand: Radio Guerrilla
Submitted by: Propaganda
Campaign: Romanians adopt Remainians
Client: Mediafax
Brand: Gândul.info
Submitted by: GMP Advertising & Webstyler
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
TELECOMMUNICATIONS
Campaign: Escape from Bastilieva
Client: RCS-RDS
Brand: Digi Mobil
Submitted by: Papaya Advertising
Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Campaign: Vodafone Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
MEDICAL SERVICES & HEALTHCARE PRODUCTS
Campaign: Secom – The Catalogue of Modern Challenges
Client: SECOM
Brand: SECOM
Submitted by: McCann Worldgroup România
Campaign: Your head on holiday
Client: Sanofi România
Brand: MagneVie
Submitted by: Publicis România/Publicis One
RENAISSANCE
Campaign: The Power of Crunchiness
Client: ALKA
Brand: ALFERS
Submitted by: WOPA
SUSTAINED SUCCESS
Campaign: Belgravistan
Client: RCS-RDS
Brand: Digi Mobil
Submitted by: Papaya Advertising
Campaign: Real Stories. Real People. Real Chicken
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Campaign: When it matters to you
Client: Provident Financial România
Brand: Provident
Submitted by: Jazz
Campaign: The Story of Leadership Goes On
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
SHOPPER MARKETING
Campaign: The Culture of Taste
Client: Bergenbier S.A.
Brand: Staropramen
Submitted by: FCB Bucharest
BRAND EXPERIENCE
Campaign: The Father & Son Game
Client: P&G
Brand: Gillette
Submitted by: Mediacom & Leo Burnett România/Publicis One
Campaign: Aqua Scanner
Client: Valvis Holding
Brand: Aqua Carpatica
Submitted by: Cohn & Jansen JWT
Campaign: The Free Spirited Concert
Client: PepsiCo
Brand: Pepsi
Submitted by: Graffiti BBDO
POSITIVE CHANGE – BRANDS (CSR)
Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
POSITIVE CHANGE – NON – PROFIT
Campaign: Green Endorsement
Client: Plantăm Fapte Bune în România
Brand: Plantăm Fapte Bune în România
Submitted by: Publicis România/Publicis One
Campaign: : Mr. Bear Driver
Client: Automobil Clubul Român
Brand: Automobil Clubul Român
Submitted by: Publicis România/Publicis One
Campaign: The Survivors
Client: Romanian Police
Brand: General Inspectorate of Romanian Police – Traffic Police Directorate
Submitted by: Mercury 360 Communication
MEDIA INNOVATION
Campaign: : Donate Time for Life
Client: The Coca-Cola Company
Brand: Dorna
Submitted by: McCann Worldgroup România
Campaign: : Coca-Cola Instacans
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: GMP Advertising & Webstyler
ENGAGED COMMUNITIES
Campaign: : Blending Spirits
Client: P.P. Distributors România
Brand: J&B
Submitted by: The HUB Partners
Campaign: : the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
SPORTS MARKETING
Campaign: : Eu sunt 12
Client: Bergenbier
Brand: Bergenbier
Submitted by: Making of Promotion
SEASONAL MARKETING
Campaign: #HolidaysAreComing
Client: The Coca-Cola Company
Brand: Coca-Cola
Submitted by: McCann Worldgroup România
Campaign: Christmas Bucket 2016
Client: US Food Network
Brand: KFC
Submitted by: McCann Worldgroup România
Campaign: Prepaid – Wrap up the internet
Client: Vodafone România
Brand: Vodafone Prepaid
Submitted by: McCann Worldgroup România
Campaign: Sărbători acasă
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising
Campaign: The Black Friday Live Auction
Client: AVStore
Brand: AVStore
Submitted by: Webstyler