Effie Awards 2018 nominees were announced. The following campaigns will be in the run for the final judging session:
Packaged Food
Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER
Campaign: The Clean Label
Brand: Cris-Tim
Client: Cris-Tim
Submitted by: GMP Advertising
Campaign: Natural, Without Compromises
Brand: Unisol
Client: Bunge România
Submitted by: Cohn & Jansen JWT
Snacks, confectionery and deserts
Campaign: The Ark of Corso
Brand: Corso
Client: Macromex
Submitted by: Graffiti BBDO
Personal Care Products & Services
Campaign: Lullaby
Brand: Pampers
Client: P&G România
Submitted by: Leo Burnett Group/ Publicis One România
Alcoholic beverages – Beers
Campaign: The Brewer’s Secret
Brand: Timișoreana
Client: Ursus Breweries
Submitted by: GMP Advertising
Campaign: The Beer That Cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group / Publicis One România
Alcoholic beverages – Others
Campaign: The Vodka Lesson
Brand: Tazovsky
Client: PPD România
Submitted by: Cohn & Jansen JWT
Non-alcoholic beverages
Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO
Campaign: The Taste of Purity
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Campaign: Aqua Carpatica Kids
Brand: Aqua Carpatica
Client: Valvis Holding
Submitted by: Cohn & Jansen JWT
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Durables
Campaign: The Non-traditional Family
Brand: Savana
Client: Fabryo Corporation
Submitted by: Fabryo Corporation
Retail
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: The New You
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Restaurants
Campaign: CEVA / Something from KFC
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Financial Services
Campaign: Talking Salaries
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: Hats
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: Simple as ING
Brand: ING Bank
Client: ING Bank România
Submitted by: Headvertising
Campaign: The Entrepreneurial Bucharest
Brand: Banca Transilvania
Client: Banca Transilvania
Submitted by: Three & Next Advertising
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România
Corporate Reputation
Campaign: Provident Signs for Responsible Lending
Brand: Provident
Client: Provident Financial România
Submitted by: Jazz Communication
Telecommunications
Campaign: The Dragobytes
Brand: Orange
Client: Orange România
Submitted by: Mullen Lowe Profero România
Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România
Campaign: #NETLIBERARE
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group/ Publicis One România
Medical services & Healthcare products
Campaign: Heavy Meals Are Joy Killers
Brand: DIGENZYM
Client: Labormed Alvogen
Submitted by: Nurun / Publicis One România
David vs Goliath
Campaign: What Can Patria Do for You
Brand: Patria Bank
Client: Patria Bank
Submitted by: GMP Advertising
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România
New Product or Service Introductions
Campaign: To find a house
Brand: Storia.ro
Client: OLX Online Services
Submitted by: Publicis România / Publicis One România
Campaign: The Only Taco Bell On A 1208KM Radius
Brand: Taco Bell
Client: California Fresh Flavours
Submitted by: McCann Worldgroup România
Shopper Marketing
Campaign: Give A New Start To A Newborn
Brand: Pampers, Ariel, Lenor
Client: P&G România
Submitted by: Grey România
Brand Experience
Campaign: Animaterra
Brand: Kaufland
Client: Kaufland România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Lidl’s Electric Kingdom
Brand: Lidl
Client: LIDL România
Submitted by: Mullen Lowe România
Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Branded Content
Campaign: Awake Music Experiment
Brand: Grolsch
Client: Ursus Breweries
Submitted by: Kubis Interactive
Campaign: Time from Your Own Time
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication
Campaign: Romania’s Next Big Vlogger
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Branded Utility
Campaign: The Complete Motherhood Assistant
Brand: Aptamil
Client: Nutricia Early life Nutrition
Submitted by: WEBSTYLER
Positive Change – Brands (CSR)
Campaign: Help Romania Breathe
Brand: Auchan
Client: Auchan Retail România
Submitted by: Graffiti BBDO
Campaign: Nest Address
Brand: Enel
Client: Enel România
Submitted by: Publicis România / Publicis One România
Positive Change – Non-Profit
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Media Idea
Campaign: Giraf’s Endless (Holi)day
Brand: Zizin
Client: Apemin Zizin
Submitted by: Mullen Lowe România
Campaign: Smart Menu – Buy with likes
Brand: KFC
Client: US FOOD NETWORK
Submitted by: McCann Worldgroup România
Campaign: Vlogger’s Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Sprite RFRSH Cans
Brand: Sprite
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Campaign: Festival Bracelet
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Data-Driven/Programmatic
Campaign: Unlocking the Power of Data & Technology
Brand: Rompetrol
Client: Rompetrol
Submitted by: United Media Services
Engaged Communities
Campaign: TOGETHER FOR MagicHOME
Brand: MagicHome
Client: MagiCAMP
Submitted by: Jazz Communication
Campaign: Battle of the Flavors
Brand: Mirinda
Client: Pepsi Co
Submitted by: Graffiti BBDO
Campaign: Lullaby
Brand: Pampers
Client: P&G
Submitted by: Leo Burnett Group / Publicis One România
Campaign: Vloggers’ Swap
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Sports Marketing
Campaign: Together We Fight!
Brand: National Football Team
Client: Federaţia Română de Fotbal
Submitted by: WEBSTYLER & GMP Advertising
Seasonal Marketing
Campaign: Mum’s Christmas Bucket
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Campaign: Convince your folks to pay with Visa
Brand: Visa
Client: Visa
Submitted by: Publicis România / Publicis One România
Campaign: The Internet is You
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România
Business to Business
Campaign: How to Business2CreativeBusiness
Brand: UniCredit Bank
Client: UniCredit Bank România
Submitted by: Graffiti PR
Campaign: Business Liber
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett Group / Publicis One România