Effie Awards 2019 nominees were announced. The following campaigns will be in the run for the final judging session:
PACKAGED FOOD
Campaign: KFC Garlic Sauce
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: The Holiday Feast
Brand: La Minut
Client: Orkla
Submitted by: Jazz Communication
Other Credits: Zenith Media
Campaign: The Poetry of Taste
Brand: Hochland
Client: Hochland
Submitted by: Leo Burnett România
Other Credits: Mihai Bonca (Brand Architects) | MSL The Practice | Starcom
SNACKS, CONFECTIONERY AND DESERTS
Campaign: GIF Masters by Sugus
Brand: Sugus
Client: Kandia Dulce
Submitted by: Cohn & Jansen JWT
Other Credits: Atelieru de Internet | Universal McCann | MRM//McCann România
PERSONAL CARE PRODUCTS & SERVICES
Campaign: 5000 steps challenge
Brand: Rexona
Client: Unilever România
Submitted by: Propaganda
Other Credits: Mindshare | Kubis Interactive
HOUSEHOLD SUPPLIES & SERVICES
Campaign: Strong and Soft
Brand: Pufina
Client: Pehart Tec Grup
Submitted by: Jazz Communication
Other credits: UM România
ALCOHOLIC BEVERAGES – BEERS
Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries
Other Credits: Graffiti BBDO | Kubis Interactive | Media Investment | Brand New
Campaign: The Proper Men of the New Generation
Brand: Neumarkt
Client: Heineken
Submitted by: McCann Worldgroup România
Other Credits: Starcom
NON-ALCOHOLIC BEVERAGES
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
RETAIL
Campaign: The ABC of a Good Living
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
RESTAURANTS
Campaign: KFC Booster – Limited Edition
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
E-COMMERCE
Campaign: It’s from Vivre!
Brand: Vivre
Client: Vivre Deco
Submitted by: Vivre
Other Credits: Graffiti BBDO | Conversion
ENERGY
Campaign: MaxxMotion
Brand: OMV MaxxMotion
Client: OMV Petrom
Submitted by: Publicis România
Other Credits: Blue 449
Campaign: A Tank Full of Joy
Brand: Petrom
Client: OMV Petrom
Submitted by: Cohn & Jansen JWT
Other Credits: Atelieru de internet | Blue 449
FINANCIAL SERVICES
Campaign: Call a Friend Campaign
Brand: Metropolitan Life
Client: Metropolitan Life România
Submitted by: MRM//McCann România
Campaign: Do What’s Best For You
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media România | Kaleidoscope Proximity | PGM!
Campaign: Dorothy
Brand: BCR
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet
Campaign: ING Pay
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
Campaign: Morgan Freeman Gives Voice to Romanians
Brand: BT Pay
Client: Banca Transilvania & Visa
Submitted by: MAINSTAGE THE AGENCY
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
Campaign: Save Your Time
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!
Campaign: Put Responsibility into the Spotlight
Brand: Raiffeisen
Client: Raiffeisen Bank
Submitted by: Publicis România
Other Credits: Zenith Media | Rogalski Damaschin Public Relations
MEDIA & ENTERTAINMENT
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
TELECOMMUNICATIONS
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
Campaign: The Unsubscription
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Shoelaces
Brand: Orange
Client: Orange
Submitted by: Publicis România
Other Credits: Initiative Media
Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
OTHER PRODUCTS & SERVICES
Campaign: You never know when bad luck strikes
Brand: catmobile
Client: Catmobile.ro
Submitted by: Sector 7
Campaign: TAROM, Wherever Longing Takes You
Brand: TAROM
Client: TAROM
Submitted by: Propaganda
RENAISSANCE
Campaign: Pizza Hut – Repositioning – A Little Crazier. Just a Little
Brand: Pizza Hut
Client: American Restaurant System
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: TAROM, wherever longing takes you
Brand: TAROM
Client: TAROM
Submitted by: Propaganda
SHOPPER MARKETING
Campaign: Bunorama
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România
Other Credits: Universal McCann | GMP PR | Cexpa | Fortuners
BRANDED CONTENT
Campaign: Brand Campaign “Live Beautifully”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Other Credits: Wavemaker România
Campaign: The Note Challenge
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
Campaign: No Romanian Left Behind
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: KFC Boxmaster – Friendzone
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
Campaign: Unlimited Playlist
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
SEASONAL MARKETING
Campaign: Don’t Let Yourself Be Fooled
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
Campaign: The Heart Sewing Kit
Brand: Asociația Inima Copiilor
Client: Asociația Inima Copiilor
Submitted by: Mercury360 Communications
Other Credits: Cosânzeana (Laura Leonte)
Campaign: Offline March
Brand: Avon
Client: Avon Cosmetics România
Submitted by: Jazz Communication
Other Credits: Starcom
Campaign: The Fashion Experiment
Brand: Băneasa Shopping City
Client: Băneasa Shopping City
Submitted by: Geometry Global România
Other Credits: iProspect
Campaign: KFC Xmas Bucket – When Mom Allows
Brand: KFC
Client: US Food Network
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | Golin
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
BRAND EXPERIENCE
Campaign: Hotelekom
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
ENGAGED BRAND COMMUNITIES
Campaign: The First 24 Hours Facebook Live Marathon
Brand: Lidl
Client: Lidl România
Submitted by: Jazz Communication
Other Credits: Golin PR
USE OF INFLUENCERS
Campaign: Romania’s Next Big Vlogger 2.0
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: The First Intelligent Banking
Brand: George
Client: BCR
Submitted by: Cohn & Jansen JWT
Other Credits: Wavemaker | Atelieru de internet | MAINSTAGE THE AGENCY | One Night Gallery
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România
Other Credits: MSL The Practice | Starcom | Centrade Cheil România
MEDIA IDEA
Campaign: Unlimited Playlist
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: The First 24 Hours Facebook Live Marathon
Brand: Lidl
Client: Lidl România
Submitted by: Jazz Communication
Other Credits: Golin PR
Campaign: Have a Break from Driving
Brand: KitKat
Client: Nestlé România
Submitted by: Digital Star
Other Credits: Zenith Media
Campaign: #samefeeling
Brand: Coca-Cola
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România
Other Credits: MRM//McCann România | UM România | McCann PR
Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România
Other Credits: Media Investment
POSITIVE CHANGE – BRANDS (CSR)
Campaign: Long Live the Neighbor’s Goat!
Brand: PressOne
Client: PressOne
Submitted by: GMP+WEBSTYLER
Other Credits: GMP PR
Campaign: Teachers of Confidence
Brand: Always
Client: P&G
Submitted by: Leo Burnett România
Other Credits: Graffiti PR | Mediacom
Campaign: Untamed Romania
Brand: Auchan
Client: Auchan Retail România
Submitted by: Auchan & Transylvania Film
Other Credits: Graffiti BBDO | Mindshare | Planet Media | Total PR
POSITIVE CHANGE – NON PROFIT
Campaign: Be Like a Mother
Brand: Brewers of Romania Association
Client: Brewers of Romania Association
Submitted by: WOPA
Campaign: Romania without HOSPICE
Brand: Hospice Casa Speranței
Client: Hospice Casa Speranței
Submitted by: ThinkDigital
Campaign: Life Hangs by a Thread of Hair
Brand: Dăruiește Viață NGO
Client: Dăruiește Viață NGO
Submitted by: Ogilvy Group România
Other Credits: Mediacom | ThinkDigital
SUSTAINED SUCCESS
Campaign: The Playful Bank
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising
Other Credits: Zenith Media | Kaleidoscope Proximity | PGM!