Effie Awards Romania 2020 Finalists were announced. The following campaigns will be in the run for the final judging session
PACKAGED FOOD
Campaign: Unisolești
Brand: Unisol
Client: Bunge
Lead Agency: Most Wanted Ideas
Contributing Agencies: Circles Colab| Optimum Media Direction
Campaign: Welcome the „Peace of Mind” at Your Table
Brand: Napolact
Client: Friesland Campina
Lead Agency: Propaganda
Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film
Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
SNACKS, CONFECTIONERY AND DESERTS
Campaign: Which Lay’s is Yours?
Brand: Lay’s
Client: PepsiCo România
Lead Agency: Friends\TBWA
Contributing Agency: OMD România
Campaign: What Do You Put on TUC?
Brand: TUC
Client: Mondelez
Lead Agency: Minio Studio
Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România
PERSONAL CARE PRODUCTS & SERVICES
Campaign: Gillette Skinguard „Life without Irritations”
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: Leo Burnett România & Graffiti PR
Contributing Agency: Mediacom România
Campaign: TATItlon
Brand: Pampers
Client: Procter & Gamble România
Lead Agency: Jazz Communication
Contributing Agencies: Graffiti Public Relations |Mediacom România
HOUSEHOLD SUPPLIES & SERVICES
Campaign: I CAN because I POD
Brand: Ariel
Client: Procter & Gamble România
Lead Agency: GraffitiPR
Contributing Agency: Mediacom România
BEVERAGES – ALCOHOL
Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: Kaleidoscope-Proximity| Media Investment | MSL The Practice România
Campaign: RETRO 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis Interactive |MSL The Practice | Media Investment
BEVERAGES– NON-ALCOHOL
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda & Tribal Worldwide
Contributing Agency: OMD România
Campaign: Homeland of Mineral Waters
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen WT
Contributing Agencies: TPS Engage | Media Investment
RETAIL
Campaign: Proofs of Love
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Campaign: Animaterra 2 – The Fantastic World
Brand: Animaterra 2
Client: Kaufland România
Lead Agency: Kaufland România
Contributing Agencies: LEO BURNETT | UM România| 50s Digital
RESTAURANTS
Campaign: Burger King – Welcome Home Whopper
Brand: Burger King
Client: Amrest România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Zenith
E-COMMERCE
Campaign: OLX – NO TWO JOBS ARE THE SAME
Brand: OLX Jobs
Client: OLX Group
Lead Agency: Publicis România
Campaign: GET THE WHOLE STORY ON AUTOVIT.RO
Brand: Autovit.ro
Client: OLX Group
Lead Agency: Publicis România
FINANCIAL SERVICES
Campaign: Intelligent Payments
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
Campaign: Do The Easy Thing
Brand: ING Bank
Client: ING Bank
Lead Agency: HEADVERTISING
Contributing Agencies: MMS COMMUNICATIONS România| Proximity
CORPORATE REPUTATION
Campaign: The Money School
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
TELECOMMUNICATIONS
Campaign: Smart Wi-Fi
Brand: Telekom
Client: Telekom România
Lead Agency: Leo Burnett România
Contributing Agency: Media Investment
Campaign: Holo Kid – 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
Campaign: ORANGE LOVE + HBO
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media
MEDICAL SERVICES & HEALTHCARE PRODUCTS
Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Minio Studio & Zenith
Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
OTHER PRODUCTS & SERVICES
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
DAVID VS. GOLIATH
Campaign: #NotJustMondays
Brand: 5 to go
Client: 5 to go
Lead Agency: The Onion Media
NEW BRAND INTRODUCTION
Campaign: PLANT LINE LAUNCH
Brand: Plant Line
Client: Unilever South Central Europe
Lead Agency: THE CIRCUS
Contributing Agencies: MINDSHARE ROMÂNIA | IMAGE PR | The Hub Partners
SHOPPER MARKETING
Campaign: Rompetrol Go
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
SPORTS MARKETING
Campaign: The Unconditional Supporter of Football
Brand: Timișoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment
SEASONAL MARKETING
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
Campaign: Retro 1st of May
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: KubisInteractive | Media Investment | MSL The Practice
BRAND EXPERIENCE
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce
Brand: KFC
Client: KFC
Lead Agency: Mainstage The Agency
Contributing Agency: UM România| Golin
Campaign: HoloKid – 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
Campaign: RETRO MUSIC BATTLE
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett România
Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail
Campaign: La Casa de Papel Season 3 – The ‘Bella Ciao’ Live Stunt
Brand: Netflix
Client: Netflix
Lead Agency: Jazz Communication
Contributing Agency: MSL The Practice România
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
Campaign: George Street Art Gallery upgrades the city
Brand: George
Client: BCR
Lead Agency: Mainstage The Agency
Contributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: MediaInvestment
BRANDED CONTENT& ENTERTAINMENT
Campaign: SOMETHING RANDOM
Brand: KFC
Client: KFC
Lead Agency: MRM // McCann România
Contributing Agencies: Universal McCann România | GolinRomânia
Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
Campaign: RETRO MUSIC BATTLE
Brand: URSUS
Client: Ursus Breweries
Lead Agency: Leo Burnett România
Contributing Agencies: Kubis Interactive | Media Investment | MSL The Practice
Campaign: Gillette Skinguard „Life without Irritations”
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: LEO BURNETT & Graffiti PR
Contributing Agency: Mediacom România
ENGAGED COMMUNITIES
Campaign: STAR KRAX X JUNIMEA – BRANDED MEMES PARTNERSHIP
Brand: STAR KRAX
Client: PepsiCo
Lead Agency: Friends\TBWA
Contributing Agency: OMD România
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda& Tribal Worldwide
Contributing Agency: OMD România
Campaign: Burger King – Welcome Home Whopper
Brand: Burger King
Client: Amrest România
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Zenith
Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Zenith & Minio Studio
Contributing Agencies: Fulg Media, Land of Web, CevaMărunt
BRANDED UTILITY
Campaign: Rompetrol Go – Utility App
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice România
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
MARKETING INNOVATION
Campaign: Rompetrol Go – mobile app
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
CARPE DIEM
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company România
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
POSITIVE CHANGE: SOCIAL GOOD – BRANDS
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
POSITIVE CHANGE: SOCIAL GOOD – NON-PROFIT
Campaign: IRREPARABLE TRAUMA
Brand: ROMANIAN POLICE
Client: Romanian Police – Traffic Police Directorate
Lead Agency: Mercury360
Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro
Campaign: Vote Not Trade
Brand: Funky Citizens
Client: Funky Citizens
Lead Agency: Kubis Interactive