We invite you to access the 2017 Effie Insight Guide Brochure, a sum up of the feedback from the 2017 judging sessions, to help you better understand what can be improved in all your Effie submissions.
After the two judging sessions, with moderate discussions and individual feedback gathered for each entry, the Effie 2017 Organizing Committee did an analyses of all the information and feedback from the judges and created Effie Insight Guide, a brochure meant to help the agencies understand better why their work didn’t pass the first round of judging or what where the elements that brought an Effie trophy in the agency. What do the judges and the marketing industry expect from the agencies? What are the most important elements in writing an Effie case? How can everybody do a better job for the next edition? These are all questions which answers can be found in the Effie Insight Guide Brochure.
The brochure costs 25 lei plus VAT and can be ordered by email, at teodora.calin@institute.ro
